International Marketing

Offered byNPTEL

International Marketing
at
NPTEL
Overview

International marketing can help to promote cultural exchange and understanding between different countries and people

Duration	8 weeks
Total fee	Free
Mode of learning	Online
Official Website	Explore Free Course
Credential	Certificate

International Marketing
at
NPTEL
Course details

Skills you will learn

Marketing Research Negotiation Foreign Exchange Sales Export Marketing International marketing Marketing International trade

Who should do this course?

MBA Students/ Practicing Managers International Marketing

More about this course

This course will provide basic theories of Internal Business, various types of entry strategies to International Market, understanding risk associated with expansion & risk mitigation plans, understanding cultural differences while strategizing International expansion , import export procedures, various modes of payment mechanisms
The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only)

International Marketing
at
NPTEL
Curriculum

Week 1

Introduction to International Business, EPRG Framework, Driving forces of International Marketing, Restraining forces of International Marketing, Challenges, Factors encouraging standardization, Adaption, Relevant macroeconomic terms (GDP, GNP, BoP, BoT, etc.), Foreign exchange rates, exchange rate determination, and exchange rate regimes

Week 2

Export Marketing (Indirect & Direct Exports), Theories of International Trade, Internationalization Theories for Entry Modes

Week 3

Cultural Dimensions -Tools & Techniques, Cross-cultural sales negotiations, Implications of Hofstede’s Work

Week 4

Concepts of Import & Export Processes, Methods of payments Bill of Exchange, Letter of Credits, INCO Terms, Trade Barriers,Customs House agents, Bill of Entry

Week 5

Designing a global marketing programme - Concept of Marketing Mix , Product Mix, Standardization & Adaption of the International Marketing Mix, Product Classifications, Customer Value Hierarchy, Pricing decisions Distribution Decisions, Communication Decisions

Week 6

International Business Case analysis & probable solutions – Study of two different case studies –Direct Entry Strategy , Make or Buy decision

Week 7

Session 1 & Session 2: Live interaction with Practicing Managers dealing with large International Markets. Learning from their vast experience of International Business Expansion across the globe

Week 8

Session 3 Live interaction with Practicing Manager dealing with large International Markets. & Conclusion session

International Marketing
at
NPTEL
Faculty details

Prof. Dr Biswarup Ghosh

Dr. Biswarup Ghosh teaches Marketing Management, International Marketing & Strategic Marketing courses at VGSOM, IIT Kharagpur. He has more than 30+ years Healthcare Industry experience & worked as Head of Healthcare at Linde India Ltd (Part of Linde Group, Germany), Director South East Asia at STERIS India Ltd (a wholly owned subsidiary of STERIS Corporation USA) , General Manager -Marketing at Datex-Ohmeda (Part of GE Healthcare USA), Zonal Business Head at BOC India Ltd (Part of BOC Plc. UK). He has 10+ years of experience in managing large international business of marketing of capital equipment’s at large geographies like APAC countries, Japan, Sri Lanka, Bangladesh.