Introduction to Intercultural Studies: The Branding of Culture
- Offered byFutureLearn
Introduction to Intercultural Studies: The Branding of Culture at FutureLearn Overview
Introduction to Intercultural Studies: The Branding of Culture
at FutureLearn
Duration | 2 weeks |
Total fee | ₹7,249 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Introduction to Intercultural Studies: The Branding of Culture at FutureLearn Highlights
Introduction to Intercultural Studies: The Branding of Culture
at FutureLearn
- Duration 2 weeks
- Weekly study 5 hours
- 100% online Try this course for free
Introduction to Intercultural Studies: The Branding of Culture at FutureLearn Course details
Introduction to Intercultural Studies: The Branding of Culture
at FutureLearn
Skills you will learn
More about this course
- The course examines an aspect of marketing through the ways branding makes use of cultural stereotypes to promote products or places. On the course you'll consider the effects this might have on national and cultural identity and explore how some products are becoming decoupled from their culture of origin whilst others are localised. You'll study the way in which nations use 'soft power' through spreading of cultural products and practices, to influence the behaviour of people across the globe. You will also examine the idea of cultural imperialism and assess the ways in which it is resisted.
Introduction to Intercultural Studies: The Branding of Culture at FutureLearn Curriculum
Introduction to Intercultural Studies: The Branding of Culture
at FutureLearn
Cultural branding
Welcome
Branding and identity
Nation branding
The movement of products
Summary
Globalised products
About Week 2
Localising products
Soft power
Cultural imperialism
Summary
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