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Introduction to Marketing: Fundamentals of Marketing 

  • Offered byFutureLearn

Introduction to Marketing: Fundamentals of Marketing
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

₹900

Mode of learning

Online

Credential

Certificate

Introduction to Marketing: Fundamentals of Marketing
 at 
FutureLearn 
Highlights

  • Duration 2 weeks
  • Weekly study 4 hours
  • 100% online Learn at your own pace
Details Icon

Introduction to Marketing: Fundamentals of Marketing
 at 
FutureLearn 
Course details

Skills you will learn
Marketing ResearchMarketingAdvertisingCommunication skills
More about this course
  • In today's digital age of social media and online advertising, marketing skills are essential for businesses to grow successfully.
  • On this two-week course, you'll learn the core marketing fundamentals, the marketing mix, and how to put them into practice within a junior marketing role.
  • Once you have the core principles of marketing, you'll look at communications planning; a key part of marketing strategy.
  • Using practical examples of communication plans, you'll develop the foundations for comms planning and how to write marketing briefs that tie into your plans.
  • Many companies now have entire Brand teams within their Marketing departments. Brand identity is becoming increasingly important, and having the right guidelines and creative assets is key.
  • You'll cover what brand identity is, as well as the basics on visual and linguistic creative assets and how to manage them.
  • Campaigns make up the core of a lot of marketing activities, so to get the most out of your time and budget, campaigns should be optimized.
  • As part of this course, you'll learn how to calculate a range of metrics that you can use to optimize your marketing campaigns.
Read more

Introduction to Marketing: Fundamentals of Marketing
 at 
FutureLearn 
Curriculum

Marketing fundamentals

Welcome to the course

The core principles of marketing

The fundamentals of communications planning

How to write a brief and what to include

Peer graded assignment: write a marketing brief

Congratulations

Managing your creative assets and basic marketing math

Week outcomes

Managing your creative assets

Brand identity

Visual and linguistic creative assets

Basic marketing maths part 1

Basic marketing maths part 2

Additional resources

End of the course

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Introduction to Marketing: Fundamentals of Marketing
 at 
FutureLearn 

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