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Key Account Management Program (KAM) 

  • Offered byUDEMY

Key Account Management Program (KAM)
 at 
UDEMY 
Overview

Gain a comprehensive overview of Key Account Management Program

Duration

2 hours

Total fee

449

Mode of learning

Online

Credential

Certificate

Key Account Management Program (KAM)
 at 
UDEMY 
Highlights

  • Certificate of completion
  • Full lifetime access
Details Icon

Key Account Management Program (KAM)
 at 
UDEMY 
Course details

Skills you will learn
Who should do this course?
  • Salespeople, Account Managers, Key account Managers, Sales Managers, CEO who wants to learn KEY Account Management Program
What are the course deliverables?
  • You can start developing Key Account Program
  • You can start developing selling strategies for major customers
  • You can learn executive sales strategies
  • You can learn internal and external lobbying technics
  • You can develop executive business speaking
  • You can increase business knowledge
  • Deliver results for your company and your client
  • You can develop your consultative selling skills
More about this course
  • As you know, in enterprise market, 80 % of revenue comes from 20% of company?s customers
  • So the company should allocate its resources according this percentage
  • In some cases, like telecom or energy sector, one customer generate 90 % of the revenue

Key Account Management Program (KAM)
 at 
UDEMY 
Curriculum

Key Account Management Program Introduction

Key account manager objectives

The Kam?s reference system

Customer?s perspective

Customer/KAM organization map

Customer?s key financial data

Customer?s portfolio analysis

Customer?s strategy and SWOT

Account Plan

Account Plan Example

Workshop

Meetings and presentations tips

Quiz KAM

Coonections Exercise

Faculty Icon

Key Account Management Program (KAM)
 at 
UDEMY 
Faculty details

Tayfun Türkalp
In 1979 he graduated from ODTU Business Administration. From 1984 until 1994, he worked as Marketing and Sales Director in NCR IT systems. He lead the NCR Dealer channel. Tayfun Türkalp, who develops business with 50 channel entrepreneurs and enlarged them as a solution partner and service partner, formed the Alcatel GSM channel in 1997 and established the enterprise channel structure for the special communication systems in addition to this niche market which was established in a short time. It has been the number one in the digital powerhouse market for two consecutive years, winning the LAMEA region championship at the same time, working directly with the sales team in line with lead development and solution partner structure. With the market shrinking and the transition to Alcatel's multi-channel strategy, Alcatel e-Commerce was established and Tayfun Türkalp, become General Manager, than he tarnsferred as General Manager of Borusan Bili?im. With the fact that Borusan Bili?im was also an Alcatel Distributor, Pbx Systems has created a new channel structure for sales. Polycom Video Conferencing Systems, Audiocodes Gateways, as well as Pargem, which is the system integrator. In 2005, Tayfun Türkalp founded Iletikom as Management Consultant and Educator He is active in various non-governmental organizations
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Key Account Management Program (KAM)
 at 
UDEMY 

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