IIT Kanpur - Management of New Products and Services

4.5 /5

(2 Ratings)

Offered byNPTEL

Management of New Products and Services
at
NPTEL
Overview

Duration	4 weeks
Mode of learning	Online
Credential	Certificate

Management of New Products and Services
at
NPTEL
Course details

Skills you will learn

Service Management Marketing Marketing Planning

Who should do this course?

For MBA and M.Des students
For senior B.Tech students
For professional executives in Marketing and/or Design
For Management and New Venture Development functions

More about this course

This is a post graduate level course on New Product/service Development
The objective of the course is to familiarize the participants with methods for identifying opportunities and how to convert the opportunities into commercially viable products and services
Participants will be provided with case illustrations of theoretical concepts
After attending the course participants will be familiar with various steps of new product development and will be able to prepare marketing plans for successful commercialization of their ideas

Management of New Products and Services
at
NPTEL
Curriculum

Week 1 : New Product and New Service Management - Theoretical Foundations

Week 2 : From ideation to pre- launch of new products

Week 3 : Post Launch activities, NPD process based on organization

Week 4 : NPD- Global marketing and Architecture of Marketing Plan

Management of New Products and Services
at
NPTEL
Faculty details

Prof. Jayanta Chatterjee, IIT Kanpur

Prof. Jayanta Chatterjeeis is an Adjunct Senior Professor of Marketing, Sales and Strategy in the Department of Industrial and Management Engineering at IIT Kanpur. An Electrical Engineering graduate from Jadavpur University, M.Tech and PhD from IIT Delhi,(.) Prof. Chatterjee has eighteen years of Management teaching experience in India and abroad and 30 years of hands on management experience in different countries. He has risen through Sales, Marketing, Project Management, Technology and Business development functions in top multinationals like Siemens, Allen Bradley, and Rockwell International to CEO and Executive Director positions. He has founded two successful start-ups and mentored many. His earlier courses on Marketing Management I and II, Strategic marketing and Managing Services on NPTEL are well subscribed. The book on Services marketing co-authored by Prof Chatterjee and published by Pearson India is also well known.