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Market Research: A-Z Fundamentals with Case Studies 

  • Offered byUDEMY

Market Research: A-Z Fundamentals with Case Studies
 at 
UDEMY 
Overview

Learn Market Sizing & Forecasting, Survey Design, Customer & Competitor Analysis to become a PRO Market Research Analyst

Duration

5 hours

Total fee

3,499

Mode of learning

Online

Credential

Certificate

Market Research: A-Z Fundamentals with Case Studies
 at 
UDEMY 
Highlights

  • Earn a certificate of completion from Udemy
  • Learn from 1 articles + resources
  • Get full lifetime access of the course material
  • Comes with 30 days money back guarantee
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Market Research: A-Z Fundamentals with Case Studies
 at 
UDEMY 
Course details

Who should do this course?
  • For Freshers/Graduates
  • For Research Associates/Analysts/Consultants
  • For Marketing/Product/Account Managers
  • For Business Development/Sales Personnel
  • For Anyone who wants to transition to the market research field
  • For Anyone who wants to learn an in-demand skill
What are the course deliverables?
  • Obtain in-depth knowledge and importance of Market Research as a function
  • Go from a beginner to a PRO Market Research Analyst
  • Learn how to conduct Market Sizing, Forecasting and Data Analysis
  • Study how to analyse Competitive Landscape and identify Trends, Patterns & Market Dynamics
  • Study how to identify Customers? Needs & Wants, Pain-points and understand their product or service Usage Experiences
  • Understand what not to do while conducting Market Research
  • Learn how to derive Insights & Inferences and draft appropriate Recommendations
More about this course
  • This course will enable you with practical and usable skills & techniques required to master this field, irrespective of your experience
  • In this course, we'll take you step-by-step through the complete Market Research process using engaging video tutorials and teach you everything you need to know to succeed as a Market Research Analyst
  • You will be able to understand market research as a function in its entirety, through well-designed case studies
  • We have included short demos and have designed the case studies to actually depict how Market Research is conducted in the real world
  • We have performed the operations under Data Collection, Data Analysis, Derived and validated Inferences, Visualised and created the final Market Research Report to be presented
  • We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains
  • We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you
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Market Research: A-Z Fundamentals with Case Studies
 at 
UDEMY 
Curriculum

Introduction to Market Research

Introduction to Market Research

Market Research: Why

Need for Market Research

Key Growth Strategies used by Businesses

Relation of Market Research to Growth Strategies

Market Research: Who

Who should Conduct Market Research

Market Research: Benefits & Mistakes to Avoided

Benefits of Market Research

Key Mistakes to be Avoided

Market Research: Types and Survey Design

Types of Market Research

Types of Market Research - Secondary Research

Types of Market Research - Primary Research

Survey Design and Analysis

Market Research: Data Sources

Introduction to Data Sources

Types of Data Sources - Secondary

Types of Data Sources - Primary

Importance of Data Consistency and Accuracy

Faculty Icon

Market Research: A-Z Fundamentals with Case Studies
 at 
UDEMY 
Faculty details

Nishat Katre
Nishat has an Engineering and an MBA degree, specialising in Marketing. He has worked in management consulting, research, and strategy domains for over five years. He has led multiple on-field & offline research projects as well as worked on strategy formulation projects for multinational clients.
Siddhesh Gavate
Siddhesh has been working in the field of market research, consulting, and strategy for close to 6 years. His first three years of experience involved working with multiple fortune 500 clients by offering them market and competitor insights in the form of well-synthesized reports & presentations.

Market Research: A-Z Fundamentals with Case Studies
 at 
UDEMY 
Entry Requirements

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Market Research: A-Z Fundamentals with Case Studies
 at 
UDEMY 
Students Ratings & Reviews

4.6/5
Verified Icon5 Ratings
R
Rohit
Market Research: A-Z Fundamentals with Case Studies
Offered by UDEMY
5
Learning Experience: It's good. I learned a lot of new things in this course. All the modules of this course are well designed to understand new concepts in business. This course is well designed to understand the market's needs and possible opportunities.
Faculty: The faculty is good. They are master experts in this course. Yeah, of course, it's a good experience to become a member of this course. There are several things I like in this course. Course conducted according to their schedule and all sessions are arranged very well.
Course Support: They fully support you in understanding the concepts and real-life approaches of this course.
Reviewed on 24 Nov 2023Read More
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V
Vishal
Market Research: A-Z Fundamentals with Case Studies
Offered by UDEMY
5
Learning Experience: My experience with learning Hadoop administration at Odinschool was both challenging and rewarding. The course provided a comprehensive overview of Hadoop and covered various aspects of its administration.
Faculty: The faculty is good. They are master experts in this course. Yeah, of course, it's a good experience to become a member of this course. There are several things I like in this course. Course conducted according to their schedule and all sessions are arranged very well.
Course Support: They fully support you in understanding the concepts and real-life approaches of this course.
Reviewed on 23 Nov 2023Read More
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S
Snigdha Dutta
Market Research: A-Z Fundamentals with Case Studies
Offered by UDEMY
4
Learning Experience: The course was in-depth, it is suitable for beginner to intermediate level. The trainer was good.
Faculty: It was a recorded course, the faculty has good knowledge and her way of explaining is good. There were no peer group though. No live session The course is divided into small lectures, which are easy to complete and engaging. The resources are fine, thought it will be better if we get some case studies.
Course Support: By gaining more insights
Reviewed on 10 Feb 2023Read More
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S
Sunny Matani
Market Research: A-Z Fundamentals with Case Studies
Offered by UDEMY
5
Learning Experience: The course was very much structured and it helped me a lot to gain practical insights. Good content delivery was given through case studies
Faculty: Faculty was knowledgeable Curriculum was updated. Practical demonstration of case studies was done and shown on screen
Course Support: No career support/job assistance as of now
Reviewed on 2 Sep 2022Read More
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Market Research: A-Z Fundamentals with Case Studies
 at 
UDEMY 

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