University of Colorado Boulder - Market Research and Analysis for Tech Industries
- Offered byCoursera
Market Research and Analysis for Tech Industries at Coursera Overview
Duration | 36 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Market Research and Analysis for Tech Industries at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 3 in the Marketing Strategy for Engineers and Technologists Specialization
- Beginner Level No background required, but courses is intended for engineers and tech-focused professionals.
- Approx. 36 hours to complete
- English Subtitles: English
Market Research and Analysis for Tech Industries at Coursera Course details
- Developing a revolutionary design or product or software often becomes an all-consuming pursuit in industry. Yet, many gifted engineers and technologists are eventually bewildered to discover, only too late, that their innovative product is wholly insufficient. A great design accomplishes nothing if it fails to address critical needs and the only means of aligning those is a deep understanding of the consumer or business customer. Fully 94% of executives admit that their organizations fail to truly understand the customer. They are, strategically, running full-steam in complete darkness.
- This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Market Research and Analysis for Tech Industries at Coursera Curriculum
Introduction to Tech Marketing
Marketing: What, Who, Where, How and Why?
Infiniti Cars — How Bad Marketing can Ruin Great Engineering
Marketing is NOT Advertising
Why Use an Actual Company?
Welcome and Where to Find Help
Text Books for This Course
Assessments and Grading
eMarketing 1.1 thru 1.4
PoM 1.1 thru 1.4
Infiniti Commercial
BMW M3 Commercial
SBA: Market Research and Competitive Analysis
PLAN Report Instructions and Grading Criteria
How Marketing Makes and Breaks Tech Companies
Technology Adoption Lifecycle
NEST Thermostat
Rogers Model of Tech Diffusion Part A
Rogers Model of Tech Diffusion Part B
Pick a Client Company
Crossing the Chasm in the TALC
NEST Falling into the Chasm
Rogers’ 5 Factors for Diffusion of Technology Products
Consumer Behavior and Markets
Analyzing Consumer Behavior
High/Low Involvement Purchasing Processes
Maslow’s Hierarchy
Decision-Making Units and Processes
PoM 3.1
eMarketing 2.1 thru 2.4
Heineken Beer Commercial
Koch Industry Brand Commercial
PoM 3.2
Top Gear Video about how Bad American Cars were in the 1970's
The DMP and DMU of Consumer Purchases
Porsche Super Bowl Ad
B2B Buyers & Markets
Analyzing Buyer Behavior
Compare and Contrast Business and Consumer Markets
Employing Behavioral Economics
Personas Keep It Real
PoM 4.1 thru 4.6
8 Takeaways from Behavioral Econ
eMarketing 2.5
eMarketing 2.5
Create Customer Personas With Actual Data
Zipline: Medical Deliveries via Drones
Skyspecs Drone Inspection Case Study
Market Research
Defining Market Research
Uses of Primary Market Research
Design a Survey
Application of Secondary Market Research
Research on a $0 Budget
eMarketing 4.1 thru 4.11
PoM 10.1 thru 10.2
Counterfeit Mini Coopers!
The Four Types of Primary Market Research
Silicon Valley: Focus Group Humor (Warning: Some foul language)
Surveys 101
Harvard Survey Tip Sheet
Secondary Research Tools
Open Government Data
The Data-Driven Organization
The Nature of Marketing Data
Data Analysis & Visualizations
How to Segment a Market
Employing Conjoint Analysis
Social Responsibility
eMarketing 3.2 thru 3.3
eMarketing 3.4 thru 3.10 & 3.12
PoM 5.1 thru 5.4
Backroads Bicycle Tours
Link to FREE Claritas Market Research
Yeti e-Bike Commercial
Women love Yogurt!
The Plain-English Guide to Conjoint Analysis
Submitting Your PLAN Report
Market Research and Analysis for Tech Industries at Coursera Admission Process
Important Dates
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