Columbia University - Marketing Analytics by Edx

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Marketing Analytics by Edx
at
edX
Overview

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Web Analytics tools through real-life case studies & examples

Duration	30 hours
Total fee	Free
Mode of learning	Online
Schedule type	Self paced
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Marketing Analytics by Edx
at
edX
Highlights

Enroll for free
Pay for Certification Examination
Start instantly and learn at your own schedule.
This course is offered by Columbia University
Add a Verified Certificate for Rs 18,963

Marketing Analytics by Edx
at
edX
Course details

Skills you will learn

Data mining Sales Advertising Marketing Web Analytics Forecasting

What are the course deliverables?

Demand forecasting using customer-base models and statistical approaches
Market segmentation methods and best practices for identifying potential customer segments and focused targeting
Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
Factors to consider while designing and introducing new products to the market
Calculating Optimal Pricing for products and services to get the best ROI
Assessing Marketing ROI for making better and data-driven decisions

More about this course

Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives
Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).