Marketing Analytics Mastery: From Strategy to Application
- Offered byUDEMY
Marketing Analytics Mastery: From Strategy to Application at UDEMY Overview
Duration | 17 hours |
Total fee | ₹649 |
Mode of learning | Online |
Credential | Certificate |
Marketing Analytics Mastery: From Strategy to Application at UDEMY Highlights
- Earn a certificate of completion from Udemy
- Learn from 40 downloadable resources
- Get full lifetime access of the course material
- Comes with 30 days money back guarantee
Marketing Analytics Mastery: From Strategy to Application at UDEMY Course details
- For Entrepreneurs
- For Marketing executives or managers
- For Brand executives or managers
- For Product owners
- For PR and communications professionals
- For Students planning to enter the marketing or data analytics field
- For Anyone involved in marketing or communications!
- How to choose meaningful metrics
- How to measure the impact of your marketing efforts
- How to test and optimize marketing activation
- How to develop a data strategy
- What are the different types of marketing measurement
- How to choose the right tools
- How to measure the ROI of your marketing efforts
- How to create a visual map of a campaign plan for more effective measurement planning
- This course based on more than 10 years of knowledge and experience working directly in the field of data analytics and market research
- We'll cover everything from theory to application, to ensure you're equipped with the knowledge to make sense of your marketing data and make logical, data-driven decisions both quickly and consistently
Marketing Analytics Mastery: From Strategy to Application at UDEMY Curriculum
Course Introduction
About the Instructor
What the course will cover
Marketing Analytics Strategy
Why We Measure?
The Importance of Measuring What Matters
What is a Data Strategy?
Tips to Improve Your Data Strategy
Creating an Analytics Roadmap
Campaign Journey Mapping for Better Measurement Planning
Live Demo of Campaign Journey Mapping (MAP)
Step by Step Guide for Creating a Campaign Journey MAP
Types of Measurement
How to Choose the Right Measurement Tools
Intro to Web and App Analytics
DEMO: How to Setup Web Analytics Tracking with Google Analytics
DEMO: Google Analytics Basics (Universal Analytics)
DEMO: Understanding Universal Analytics vs Google Analytics 4
Intro to Online Advertising Analytics
Intro to Social Media Monitoring
DEMO: Social Media Monitoring with Sprout
Intro Owned Social Analytics
Measuring Content Performance on Facebook
DEMO: Using a 3rd Party Tool for Owned Social Analytics
Intro to Email Marketing Analytics
Intro to CRM Analytics
Intro to Online Surveys
Measuring Campaign Effectiveness via Online Surveys
Importance of Omni-Channel Measurement
Metrics
Understanding Metrics
How to Choose the Right Metrics and KPIs
ACTIVITY #1: Overview
ACTIVITY #1: Answers
ACTIVITY #1: Custom Metrics Breakdown
Understanding Marketing Benchmarks
The 20% Rule - When to Take Action on Your Data
Engineering Data
What is Data Engineering
ACTIVITY #2: Overview
ACTIVITY #2: Answers
ACTIVITY #2: Custom Metrics Breakdown
Examples of Instrumentation
Tracking Inbound Links with UTM Parameters
Marketing Optimization
Intro to Marketing Optimization
Approaches to Optimization
Optimization Through the Historical Analysis Apparoach
CASE STUDY: Historical Analysis
Optimization Through Experiments-Based Approach
How to Run an A/B Test
How to Calculate Sample Size for an A/B Test
How to Calculate the Statistical Significance of an A/B Test
Marketing Analytics Mastery: From Strategy to Application at UDEMY Faculty details
Marketing Analytics Mastery: From Strategy to Application at UDEMY Entry Requirements
- Prerequisite: Some experience in digital marketing will be useful
- Not mentioned
Other courses offered by UDEMY
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