Marketing Analytics: Pricing Strategies and Price Analytics
5.0 /5- Offered byUDEMY
Marketing Analytics: Pricing Strategies and Price Analytics at UDEMY Overview
Duration | 4 hours |
Total fee | ₹1,299 |
Mode of learning | Online |
Credential | Certificate |
Marketing Analytics: Pricing Strategies and Price Analytics at UDEMY Highlights
- Earn a certificate of completion from Udemy
- Learn from 30 downloadable resources & 5 articles
- Get full lifetime access of the course material
- Comes with 30 days money back guarantee
Marketing Analytics: Pricing Strategies and Price Analytics at UDEMY Course details
- For Anyone curious to master Pricing Analytics from beginner to advanced
- Learn how to get revenue/profit optimized price point in case of Bundling, Quantity discount, Two-Part Tariff, Price Skimming and Revenue Management)
- Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
- Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
- Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
- Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
- Learn why do prices of high tech products usually drop over time (Price Skimming)
- This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points
- Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more
- This course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it
- The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online
Marketing Analytics: Pricing Strategies and Price Analytics at UDEMY Curriculum
Introduction
Welcome to the course
Step 1: Pricing Policy and Pricing Objective
6 steps of setting a Pricing Policy
This is a milestone!
Different Pricing Objectives
Step 2: Estimating Demand
Estimating Demand
Forms of Demand Curve
Price Elasticity Examples
Excel: Estimating Linear Demand Curve
Excel: Estimating Power Demand curve with Elasticity
Excel: Estimating Power Demand Curve with points
Subjective Demand curve
Excel: Estimating Subjective Demand Curve
Excel: Maximizing Revenue using Excel Solver
Step 3: Estimating Costs
Estimating the cost function
Excel: Modeling Cost Function and Maximizing Profit
Including effect of complementary goods
Excel: Effect of complementary goods
Step 4: Analyzing Competitors
Analyzing Competitors
Step 5a: Price Bundling Strategy
Price Bundling
Types of Bundling
The Bundling Problem
Excel: Solving Bundling problem Part 1
Excel: Solving Bundling problem Part 2
Excel: Solving Bundling problem (Price Reversal)
Marketing Analytics: Pricing Strategies and Price Analytics at UDEMY Entry Requirements
- Prerequisite: Basic understanding of Excel operations like opening, closing and saving a file
- Not mentioned
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Marketing Analytics: Pricing Strategies and Price Analytics at UDEMY Students Ratings & Reviews
1 Rating- 4-51
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