International Business Management Institute
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Marketing and Communications 

  • Offered byInternational Business Management Institute

Marketing and Communications
 at 
International Business Management Institute 
Overview

An introduction to the most important skills and most applicable tools of marketing management and communications

Duration

3 hours

Total fee

1,231

Mode of learning

Online

Credential

Certificate

Marketing and Communications
 at 
International Business Management Institute 
Highlights

  • Earn a certificate after completion of the course
  • Lifetime access
Details Icon

Marketing and Communications
 at 
International Business Management Institute 
Course details

More about this course
  • In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management
  • The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans
  • Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager

Marketing and Communications
 at 
International Business Management Institute 
Curriculum

Understanding market insights

Successful customer relationship management

Evaluation of marketing campaigns

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Marketing and Communications
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