Marketing Data and Technology

Offered byUDACITY

Marketing Data and Technology
at
UDACITY
Overview

Acquire the skills to unlock the value of marketing data and technologies in your business with Udacity’s Marketing Data, Technology & Analytics Training

Duration	4 weeks
Total fee	₹69,700
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Website
Credential	Certificate

Marketing Data and Technology
at
UDACITY
Highlights

Earn a certificate from Udacity
Flexible learning program
Technical mentor support
Practical tips and industry best practices
Unlimited submissions and feedback loops
Additional suggested resources to improve

Marketing Data and Technology
at
UDACITY
Course details

Skills you will learn

Marketing Research Marketing Digital marketing Advertising Software Testing

What are the course deliverables?

This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project
This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies
In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models
Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website
In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels
This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce
In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing
In this project, you'll explore marketing data to build data-driven insights for your marketing plans

More about this course

Measurability is what makes Digital Marketing uniquely powerful
Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts
In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets