IIT Kanpur - Marketing Management-I by NPTEL
4.1 /5- Offered byNPTEL
Marketing Management-I by NPTEL at NPTEL Overview
Marketing Management-I by NPTEL
at NPTEL
Offered by Indian Institute of Technology Kanpur and NPTEL
Duration | 8 weeks |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Management-I by NPTEL at NPTEL Highlights
Marketing Management-I by NPTEL
at NPTEL
- Offered by IIT Kanpur
- Final score comprises of 25% of average of best 6 assignments and 75% of the proctored certification exam score out of 100
- Eligible for Certificate after scoring minimum 40% in Final Exam
- Enrollments start from 17 August 2020
- Course conducted by Prof. Jayanta Chatterjee, Prof. Shashi Shekhar Mishra (IIT Kanpur alumnus)
- Enroll for free
- Pay for Certification Examination
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Marketing Management-I by NPTEL at NPTEL Course details
Marketing Management-I by NPTEL
at NPTEL
Skills you will learn
More about this course
- This is part-I of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.
Marketing Management-I by NPTEL at NPTEL Curriculum
Marketing Management-I by NPTEL
at NPTEL
Week-1- Introduction to Marketing
Week-2 Scanning the Business Environment
Week-3&4 Marketing Information System and Marketing Research
Week-5&6 Buyer Behavior
Week-7&8 Generic Marketing Strategies
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B
Bhuvaneshwari
Marketing Management-I by NPTEL
Offered by NPTEL
5
Other: Learning Digital marketing is very helpful and especially in NPTEL platform. And I have learned clearly.
Reviewed on 6 Jun 2021Read More
P
PANDITI RAJESH
Marketing Management-I by NPTEL
Offered by NPTEL
4
Other: This the course where the development of marketing skills
Reviewed on 28 Mar 2021Read More
D
Dip roy
Marketing Management-I by NPTEL
Offered by NPTEL
4
Other: Unlike other online courses this course was a very engaging course whin in tern increases learning.
Reviewed on 15 Mar 2021Read More
V
VISHALINI N
Marketing Management-I by NPTEL
Offered by NPTEL
1
Other: The course was very informative and I was able to update myself about important advancements taking place in the area of marketing, this course is helpful to gain API Score and also to impart additional value in teaching learning process.
Reviewed on 12 Jul 2020Read More
View All 4 Reviews
Marketing Management-I by NPTEL
at NPTEL
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