Marketing Manager Online Courses & Certifications

If you have recently started your career in marketing, chances are you aspire to make it big in the industry. You may already know about what marketing management is.

Becoming a marketing manager is the next logical and rewarding step after gaining some experience in the marketing domain. Even after you enrol in the beginner level marketing courses online. 

In this job position, you move beyond focusing on one type of digital marketing channel. But manage and align all marketing activities. These activities cover two sides: the people (your team, senior management, and customers) and the business (KPIs and budget allocation). 

As a marketing manager, you will plan, choose the right distribution channels for marketing campaigns, and focus on all the necessary aspects of the marketing mix. Also, leadership competencies will count here because they align your team’s and product/service performance with core business objectives. 

You need to demonstrate practical experience, as well as being a creative and analytical professional who facilitates major decision-making. A marketing manager course will accelerate your career development.  

 

Marketing Manager Courses are Better than On-the-Job Training, Why?

The scope of marketing management is broad. The job covers many responsibilities that require some experience and practical training. 

HARD FACT: You shouldn’t always rely on learning everything during the job. More often than not, most small businesses and companies hire marketing managers, but their jobs are still in the operational side of things. They hardly get to implement strategic marketing campaigns or focus on learning tools and technologies other than spreadsheets. This could stunt your role as a marketing manager. 

SOLUTION: Some structured learning of marketing management at your own pace will take you a long way. You will be more aware of your expertise, and how you can fit in your experience and learning in your current job. Other than that, you won’t fall prey to vague job descriptions and new startups or agencies calling in for marketing managers, when instead they are looking for all-in-one roles.  

Let’s look at some more compelling reasons to choose a good marketing manager course online. 

 

Structured flexible learning, trusted course providers, and job-friendly certificates 

Coursera, Google, FutureLearn, Udemy, and upGrad are among the best corners on the web for high-quality online education for marketing managers. These platforms have a range of flexible, self-paced courses. These are great for gaining expertise on various aspects of managerial duties for intermediate marketers. 

It completely depends on whether you want a certificate in marketing management or not. You can simply enrol in platforms, such as Coursera, Google, or NPTEL. You can keep doing their courses for free and keep applying what you learn at work. 

Many marketing managers mention that it takes four to five years to become one. Because, no big company, especially with a functional organisational structure, will entrust one with less experience or expertise.  

You can make it quicker with the right certifications in marketing management. It is not only structured learning but also global networking opportunities with high-performance peers who enrol in good marketing manager courses online. You get to learn and connect with them and make the best of your learning. 

Learn some networking tips if you feel like you’re having some challenges in the virtual learning space. 

 

Learn complex marketing concepts, technologies, and managing people (customers & teams)

Marketing manager courses exclusively focus on blending marketing, product or service, customer, and organisation.

Some examples are marketing activities within a team, matching organisational goals, building customer relationships, and integrating the right technologies like CRMs within a doable budget. 

The right marketing manager courses will help you learn strategy, brand communication, marketing communication channels, campaigns, data analysis, and PR. These are taught using case studies with assignments and capstone projects. 

Some good courses also cover topics such as leadership development. You will mostly find these in online MBAs in Marketing or Digital Marketing as specialisation. Lots of reputed NAAC accredited institutes or AACSB accredited programmes offer the best online training for marketing management. 

Roles and Responsibilities Marketing Management Courses Online Will Prepare You For

1. Creating a marketing strategy that is in line with business objectives - ensures the internal tasks and plans work in tandem 
2. Conducting marketing research to explore opportunities that will drive profits
3. Determining how the product will fit the market, align with the company’s goals and offer more value than its competitors
4. Keeping the brand voice consistent throughout all marketing channels including marketing content, paid advertising, social media marketing, etc
5. Focusing on marketing metrics for all channels - measuring and comparing results
6. Managing team members in the marketing department - organising the team to delegate tasks that are done on time without constraints and measuring their performance
7. Managing the company’s marketing budget

Skills Covered in Good Marketing Manager Courses

The table below is an overview of the skills necessary for marketing managers. These are broad topics that most of the longer marketing management courses cover in more detail. 

Skills	How Marketing Managers Leverage
SEO	Optimising content for search engines to improve visibility and rankings
Project management fundamentals	Planning, executing, and overseeing marketing initiatives efficiently
Social media marketing	Leveraging relevant social media platforms to engage audiences and promote brands and focusing on paid socials for conversions
Email marketing	Creating and managing targeted campaigns to nurture leads and customers; also for marketing automation processes
Content marketing	Producing valuable content to attract and retain a specific audience, across the marketing funnels
Marketing strategy	Developing comprehensive plans to achieve marketing objectives
Integrated Marketing Communications	Coordinating various marketing channels for consistent messaging
STP marketing	Segmenting markets, targeting specific groups, and positioning offerings effectively
Generative AI	Using AI tools to create but mainly brainstorm content and SEO strategy, analyse data, and enhance marketing efforts
Marketing analytics	Measuring and interpreting data to inform marketing decisions
Brand communication	Conveying brand messages consistently across all touchpoints
Leadership	Guiding and inspiring marketing teams to achieve goals
Problem-solving	Identifying and addressing marketing challenges effectively
Creative thinking	Generating innovative ideas for campaigns and strategies
Teamwork	Collaborating effectively with diverse teams to execute marketing initiatives
Adaptability	Quickly adjusting strategies in response to market changes
CRM	Managing customer relationships and data to improve marketing effectiveness
Design aptitude	Understanding visual principles to create appealing marketing materials

 

Tools Covered in Marketing Manager Courses 

When choosing marketing manager online courses, see if these or equivalent tools are part of curriculum. 

Google Analytics 4	Tracks website performance and user behaviour to inform marketing decisions
MS Excel	Manages and analyses data for marketing reports and forecasts
PowerPoint	Creates visual presentations for marketing strategies and pitches
MailChimp	Designs, sends, and tracks email marketing campaigns
HubSpot	Manages inbound marketing, sales, and customer service in one platform
Salesforce CRM	Handles customer relationships and tracks sales interaction
Trello	Organises marketing projects and collaborates with team members
SEMRush	Conducts competitive analysis and improves search engine optimisation efforts
Google Keyword Planner	Researches and selects keywords for SEO and PPC campaigns
Buffer	Schedules and manages social media posts across multiple platforms
Illustrator/Canva	Creates visual content for marketing materials and social media

Eligibility for Marketing Manager Courses

A bachelor’s degree in business administration, advertising, and marketing or any related field will do. 

 

Marketing Manager Career Trajectory | Job Profiles

Marketing managers can move up to these coveted roles in their careers.

1. Public Relations Specialist
2. Director of Marketing Research
3. VP of Brand Development

These are senior roles and require a good amount of experience. In an ideal scenario, if your company sponsors it, go for an executive MBA degree online to get into these roles.

Top Marketing Manager Courses to Enrol in 2024

Here are the trending marketing management courses that you can start right away. 

1. Online MBA in Digital Marketing Management from Amity University Online  
2. MBA Marketing Management from Directorate of Online Programmes, University of Mysore
3. Global MBA Marketing from American InterContinental University 
4. Advanced Marketing Management from Northwestern University
5. Executive Post graduate Certificate in Marketing Management from IIM Kozhikode

Accelerate Your Professional Marketing Journey to Top Management

A career in marketing management certainly opens up many new opportunities and gives you the expertise to move up in the lucrative marketing industry. Even if you are not looking for postgraduate online marketing management courses mentioned above, you can go for the self-paced courses of NPTEL and Coursera, which are free to audit. Or simply search on Shiksha Online for more marketing management courses.