Professional Brand Management in the digital age
5.0 /5- Offered byKraftshala
Professional Brand Management in the digital age at Kraftshala Overview
Duration | 20 weeks |
Total fee | ₹85,000 |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Future job roles | Animation, Data Modeling, Cloud Services, Corporate Governance |
Professional Brand Management in the digital age at Kraftshala Highlights
- Earn a certificate after successful completion
- Connect with top Industry Experts for anything, anytime!
- Get targeted pushing of your candidature basis your INDUSTRYCreds score
- Gain relevant experience by solving a live business problem
- Interview Prep for Brand Management Interviews
Professional Brand Management in the digital age at Kraftshala Course details
- for both current and aspiring B2C and B2B brand builders with a focus on succeeding in today?s digital age.
- Our past students range from diverse backgrounds - sales, media, agencies, founders and even marketing folks. Candidates who are looking to gain relevant experience in marketing in today?s digital age will find value.
- Candidates with a post-graduate degree will be preferred.
- The Professional Brand Management in the Digital Age is an intensive program which delivers decades worth of hard-earned insights & industry experience
- Learn side-by-side from industry experts whoÂ?ve built their careers growing brands across sectors and industries and leveraging traditional and digital media to drive business growth
- This will be unlike any other educational experience that students have had online - or even in their MBA programs
Professional Brand Management in the digital age at Kraftshala Curriculum
Basic Brand Management Strategies in the Digital Age
Setting some ground rules
A day in the life of a Brand Manager
Role of digital in your marketing role
Business Planning and Management
Brand Communication
Brand Strategy Development
Brand Innovation
Understanding the course content
Understanding the project expectations
Introduction to Brand Management
Setting some ground rules
A day in the life of a Brand Manager
Role of digital in your marketing role
Understanding the course content
Understanding the project expectations
Competitive Landscaping
Understanding the context of the category and brand
Define the relevant competitive set for your brand
Plot the competitive and category landscape
Magic of digital to reveal insights on the category dynamics Cases: Nescafe, Bru, Ariel, Surf Excel, MAGGI Exercise and Project Work: Framing the competitive landscape.
Isolating the Opportunity
Identifying the life-stage of the brand and the category
Plotting the Brand Opportunity Framework
Isolating the Opportunities and Action points for the brand
Tapping opportunities through the Growth Equation, Consumer Funnel Cases& Project Work
Consumer Deep Dive
Research Techniques
Segmentation and Usage and Attitude Study
Understanding Discussion Guides
Segmentation and Targeting
Need states and consumer typologies
Targeting framework
Precision Marketing: Hyper-segmentation using Digital Tools
SuperConsumer Deep-dive Framework
Communication Challenge and Insight
Identify Consumer Barriers and Triggers
Frame the Communication Challenge and role of insight
Undergo the Insight Discovery Process
Impact of Cultural trends on insights
Insight Cheat-Codes
Choose between Insight Directions
Reach from Insights to a compelling proposition
Brand Communications - Solutions
Brand Personality
-Good vs Great Personalities
Framework to craft the Personality for your brand
Traits that define a personality
Brand Purpose
What is brand purpose?
Importance of staying true to the purpose
Framework to craft a purpose for your brand
Brand Solution
Frame the functional and emotional benefits
Understand the Reason to Believe (RTB) that works for your brand
Formulate the key message strategy
Content is king
Keyword Research - doing it right
Understanding consumer intent
Narrowing down on topics
Building the content plan
Creative Evaluation
Designing a brief and master visual
Creative appreciation framework
Design thinking
Concept Testing
Creating Concepts
Understanding the parameters of testing
Concept Testing - doing it right!
Brand Extensions
Premiumizations
Extensions
Repositioning
Advocacy
Traditional and Digital Research
Research principles overview
Understanding Major Researches: Segmentation, U&A, CPT
Testing the Communication: Ad Evaluation, Social media, YT Pre-rolls
Post Launch Dipstick
Digital Reserach techniques
Bringing the Campaign Alive: Integrated Media Planning
Basics of media planning
Selection of strategies
Media Mix modelling
Building Digital-only brands
Choosing Digital platforms
Running Ads on Digital
Budget Allocation
Other essentials
Introduction to innovation principles
Need for innovation
Steps to a great launch
Kinds of innovation
Innovation tricks and tips
Customer Experience
Brand as a Service
Tonality of brand
Creating Support
Saving the best for the last!
Using data to decode the consumer and the brand
Monitoring Business Health & its importance
Using retail metrics to understand the purchase metrics
Using household metrics to understand the penetration and consumption gaps
Using brand equity measures to understand the brand health and make sure effectiveness of communication
Interview Prep
Professional Brand Management in the digital age at Kraftshala Faculty details
Other courses offered by Kraftshala
Professional Brand Management in the digital age at Kraftshala Students Ratings & Reviews
6 Ratings- 4-56
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