Certified Consumer Behavior Analyst
- Offered byVSkills
Certified Consumer Behavior Analyst at VSkills Overview
Duration | 15 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Future job roles | AngularJS, Conditional Formatting, Data Modeling, Digital marketing, Disaster Recovery |
Certified Consumer Behavior Analyst at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get lifelong e-learning access
- Life time job support
Certified Consumer Behavior Analyst at VSkills Course details
For professionals and graduates wanting to excel in their chosen areas
For those who are already working and would like to take certification for further career progression
For Job seekers looking to find employment in Marketing or Sales departments of various companies
Study material couriered to your address
Government Certification
Certification valued and approved by industry
Vskills certification in Consumer Behavior Analyst assesses the candidate as per the company’s need for analyzing consumer behavior for marketing or sales of their products or services
The certification tests the candidates on various areas in consumer behavior basics, market segmentation, consumer perception, learning, attitudes, communication and personality of consumer, consumer in social settings, opinion leadership, decision making process¸ industrial buying behavior and online consumer behavior
Certified Consumer Behavior Analyst at VSkills Curriculum
Introduction to Consumer Behaviour
Marketing and Customer Orientation
Diversity in Market Place
Buyer Behavior
Customer Roles
Organisational and Consumer Buying
Market Segmentation
Types of Markets
Market Segmentation
Consumer Research Process
Eight-Step Research Process
Conducting Research Study
Consumer as Individual
Consumer Need
Hulls Drives Reduction Theory
Maslow’s Hierarchy of Needs
McClelland’s Three Needs Theory
Consumer Motivation Concept
Values
Means - End Chain Model
Consumer Perception
Perception Basics
Elements of Perception
The Absolute Threshold
The Differential Threshold
Subliminal Perception
Process of Perception
What is value?
Choosing a Value Proposition
Dynamics of Perception
Perceptual Organization
Consumer Imagery
Consumer Learning
What is Learning?
Relevance
Consumer Learning
Behavioral Learning Theories
Cognitive Learning Theory
Measures of Consumer Learning
Consumer Attitudes
Attitudes
Models of Attitude
Attitude Formation
Strategies of Attitude Change
Consumer Personality
What is “personality”?
The Nature of Personality
Theories of Personality
Consumer Diversity
Brand Personality
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