Marketing Research: support your marketing decisions
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Marketing Research: support your marketing decisions at UDEMY Overview
Duration | 5 hours |
Total fee | ₹455 |
Mode of learning | Online |
Credential | Certificate |
Marketing Research: support your marketing decisions at UDEMY Highlights
- Earn a certificate from Udemy
- Get a 30 day money back guarantee
- Students will get full lifetime access of the course
Marketing Research: support your marketing decisions at UDEMY Course details
- For Marketing Professionals
- For Business Ownwers
- For Start- Up
- For Professional Marketing Students
- Ten steps process to Market Research
- Learn to do a MR brief
- Design effective questionnaires
- Learn research metodologies
- Discover the role of data
- With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google
- A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course
- The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf
- Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy
Marketing Research: support your marketing decisions at UDEMY Curriculum
What is Marketing Research
What is Marketing Research - part 2
The Marketing Research Project
Ten Steps Research Project - Part 2
Marketing Research Industry
Marketing Research Industry - part 2
The Research Brief
The Research Brief - part 2
The Research Brief - part 3
Sampling
Sampling - part 2
Designing Questionnaires - part 2
Designing Questionnaires - part 3
Designing Questionnaires - part 4
Research methodologies - Secondary research - Part 1
Research methodologies - Secondary research - Part 2
Research methodologies - Secondary research - Part 3
Research methodologies - Secondary research - Part 4
The marketing information system - Part 1
The marketing information system - Part 2
The marketing information system - Part 3
Qualitative data - Part 2
Quantitative data - Part 1
Quantitative data - Part 2
Data analysis - Part 1
Data analysis - Part 2
The role of data and databases - Part 1
The role of data and databases - Part 2
The role of data and databases - Part 3
Presenting research findings - Part 2
Marketing information and research - Checklist - part 1
Marketing information and research - Checklist - part 2
The Customer is in Charge: Find How
Multi-Device and Multi-Tasking Research
Understand Your Customer Buying Process
Understand Your Customer Research
Other Types of Web Testing
Who applies it & Summary
Marketing Research: support your marketing decisions at UDEMY Entry Requirements
- Prerequisites: General marketing or business knowledge
- Not mentioned
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