Master the Fundamentals for Google Ads 

For newcomers to Google AdWords

For beginners with e-commerce campaigns and Google Analytics

Define the terms keyword, ad group and broad match

Recognise and explain the acronyms CTR and CPA

Set up a dynamic search campaign

Select a suitable target audience

Set up a remarketing display campaign

Identify the steps used in conversion tracking

Compare the advantages and disadvantages of the remarketing display campaign

State the importance of a standard keyword campaign

Select an appropriate bidding strategy

Explain the relevance of your ad to its landing page

Select a suitable campaign budget

Add an extension

Use Google Analytics

Select the most relevant keywords in a keyword list using Excel

Summarise the importance of an Adwords Editor

This online course will help you to quickly and correctly set up a Google Ads account with the least cost in maintenance fees

Course will demonstrate how to monitor your conversion rate through Google analytics with a seamless and easy connection to your Ads campaign

The course will give you a step by step guide on setting up a Google Ads account using your business email and then highlights which settings you should enable and which to disable