Meta Marketing Analytics Professional Certificate

Offered byMeta

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Course Info

Meta Marketing Analytics Professional Certificate
at
Meta
Overview

Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 7 months or less.

Duration	7 months
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Website
Credential	Certificate

Meta Marketing Analytics Professional Certificate
at
Meta
Highlights

Receive professional-level training from Meta
Demonstrate your technical proficiency
Earn an employer-recognized certificate from Meta
Prepare for an industry certification exam
Financial aid available

Meta Marketing Analytics Professional Certificate
at
Meta
Course details

Skills you will learn

Marketing Research Python Advertising Marketing Statistics Data analysis

What are the course deliverables?

Collect, sort, evaluate, and visualize marketing data
Summarize and analyze data using marketing analytics methods
Design experiments and test hypotheses to evaluate advertising effectiveness
Use Meta Ads Manager to run tests, learn what works, and optimize ad performance

More about this course

This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.
Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.
You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions

Meta Marketing Analytics Professional Certificate
at
Meta
Curriculum

Marketing Analytics Foundation

How data and its measurement inform a marketing action

Basic principles of marketing

Introduction to Data Analytics

How to apply the data analysis process OSEMN to marketing data

Data Analysis with Spreadsheets and SQL

Python Data Analytics

Statistics for Marketing

The basic principles of Descriptive and Inferential Statistics

How to create basic statistical models

Data Analytics Methods for Marketing

How to plan and forecast your marketing efforts across different channels

How to use marketing mix modeling and attribution to optimize your efforts

Marketing Analytics with Meta

How to plan and forecast your marketing efforts across different channels

How to use marketing mix modeling and attribution to optimize your efforts

Meta Marketing Science Certification Exam

Complete the Meta Marketing Science Certification Exam

Meta Marketing Analytics Professional Certificate
at
Meta
Faculty details

Brandon Larkin

Brandon is currently the Deputy CIO of Phoenix College, as well as an adjunct faculty in the Business and CIT department. He has spent most of his career building and improving IT teams across multiple higher education institutions, often leading to more efficiency and effectiveness across the organization. He has previously led IT teams at the University of Arizona as well as Arizona State University.

Anke Audenaert

Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).