MICA - MICA - Advanced Certificate in Digital Marketing and Communication
4.3 /5- Offered byTalentedge
- Estd. 2012
MICA - Advanced Certificate in Digital Marketing and Communication at Talentedge Overview
Duration | 32 weeks |
Total fee | ₹1.09 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
MICA - Advanced Certificate in Digital Marketing and Communication at Talentedge Highlights
- Earn a Certificate & Alumni status from MICA
- No cost EMI option available
- Get access to a video library with 90+ Tools
- Learn through 15+ case studies and live projects
- Learn through real-life industry projects sponsored by top companies
- Get expertise on SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics skills
- Prepare for Digital Marketing, SEM, Social Media and Content Manager, SEO Specialist & Associate Consultant Business Analyst (Sr.) roles
MICA - Advanced Certificate in Digital Marketing and Communication at Talentedge Course details
- For Freshers
- For Traditional Marketers
- For Brand and Communication Managers
- For Sales Professionals
- Fortnightly Coaching by Industry Mentors
- Mock Interviews by Hiring Managers
- Personalised Resume Feedback
- Dedicated student support
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
- Timely doubt resolution by industry experts and peers
- Personalised expert feedback on assignments and projects
- The Advanced Certificate Program In Digital Marketing, from MICA, has been designed with an objective to familiarize participants with key aspects of digital marketing
- The course aims to prepare students to become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations
- The participants are expected to gain working knowledge in the digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations
- Fee for Base Program + 1 Specialisation: INR 105045
- Fee for Base Program + 2 Specialisations: INR 122745
- Fee for Base Program + 3 Specialisations: INR 137495
MICA - Advanced Certificate in Digital Marketing and Communication at Talentedge Curriculum
Module 1: Digital Marketing Landscape
Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
Digital Marketing Metrics and Channels
Customer Centricity
Case Studies: 1 case study on a leading multinational food products company
Module 2: Digital Channels Deep Dive ? I
Designing a Web Presence
Social Media Marketing
Search Engine Optimisation (SEO)
Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry
Blog Creation Project (WordPress)
Social Media Marketing Live Project (Facebook Ads Manager)
Stukent Mimic Social (Leadership track)
Module 3: Digital Channels Deep Dive ? II
Search Engine Marketing (SEM)
Programmatic & Display Advertising
Content Marketing
User Nurturing
Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
Google Ads Search Campaign (Google Ads Manager)
Email Marketing Live Project (Get Response)
Stukent Mimic Pro (Leadership Track)
Module 4: Marketing Analytics and Integrated Strategy
Web Analytics
Defining a Robust Digital Marketing Strategy
Planning DM Resources (Agency/Team)
Case Studies: 2 case studies on reputed companies in E-commerce and Transportation.
Web Analytics Live Project (Google Analytics)
Module 5: Capstone Project and e-Commerce Bootcamp
Effective Sales Techniques
Analyzing Business Markets (B2B)
Module 6: Specialisation in Branding and Communications
Fundamentals of Branding
Brand Engagement Strategy
Branding for International Markets
Marketing Communications
Module 7: Specialisation in Marketing Analytics
Marketing Data Identification and Collection
Marketing Data Integration and Exploratory Data Analysis
Predictive Analytics and Decision Making
Module 8: Specialisation in Social Media and Content Marketing
Content Marketing Specialization
Paid Advertising and Social Media
Community Management
Tools Covered
MICA - Advanced Certificate in Digital Marketing and Communication at Talentedge Faculty details
MICA - Advanced Certificate in Digital Marketing and Communication at Talentedge Entry Requirements
- Education: Graduation (10+2+3) from a recognized university
- Experience: Open for all Interns or Working professionals
- Pre-requisite: Proficiency in English, spoken & written
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