MICA - MICA - Advanced Certificate in Managing Brands & Marketing Communication

Offered byTalentedge
Estd. 2012

MICA - Advanced Certificate in Managing Brands & Marketing Communication
at
Talentedge
Overview

No need to forgo your plush salary to be a part of MICA's reputed Alumni. This course is specially curated for the working professionals looking to keep abreast with Brand Management & Marketing Communications latest trends and techniques.

Duration	4 months
Total fee	₹80,000
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

MICA - Advanced Certificate in Managing Brands & Marketing Communication
at
Talentedge
Highlights

Earn a PG Certificate from MICA & Gain MICA Alumni status on successful completion
Get a 360° View of practical marketing and branding aspect
Lectures imparted by experienced and eminent professors from MICA
Gain practical knowledge with real case studies and current examples from the Industry
Learn integrated marketing communication, which is extremely relevant in the growing e-world

MICA - Advanced Certificate in Managing Brands & Marketing Communication
at
Talentedge
Course details

Who should do this course?

Marketing Managers & Sales Managers with revenue generation responsibilities
Young professionals who want to gain deeper understanding of marketing
Brand Managers responsible for managing the function

What are the course deliverables?

Earn a PG Certificate in Marketing and Brand Management from MICA
MICA Alumni status
Learn from experienced and eminent professors from MICA
Learn with Case Studies and Examples from Industry
Online LIVE Interactive Classes
Sessions on Digital Marketing
Work on a Capstone Project
360-degree View of Brand Management & Marketing Communication

More about this course

This program is designed with an aim to provide students a 360-degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behavior, and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing, and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The program concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.
Course Duration: 4 Months
Schedule of Classes: Mondays & Tuesdays from 6.00 p.m. to 7.30 p.m. IST (1.5 Hours)

MICA - Advanced Certificate in Managing Brands & Marketing Communication
at
Talentedge
Curriculum

Introduction to Brand Management

Brand Image, Brand Identity and Brand Equity

Brands and Consumers

Brands and Social Media

Brand Positioning

Brand Extension

Managing Brand Over Time

Brand Portfolio Management

Brand Metrics

Introduction to Integrated Marketing Communication Mix

IMC: Evolution and Growth

Understanding Content of Communication

IMC in the Digital Age - Media Mix

The Power of Strategy/ Big Idea

Brands with Purpose - Managing Brand Reputations

IMC- Cases

Contemporary Issues and Future Trends

MICA - Advanced Certificate in Managing Brands & Marketing Communication
at
Talentedge
Faculty details

Dr. Anita Basalingappa

Dr. Anita Basalingappa is Professor in Marketing and Chairperson – Online Programs. Prior to joining MICA, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnataka University, Dharwad. She holds a Bachelor of Science (Honours) degree in Mathematics, an MBA in Marketing and a Ph.D. in Customer Relationship Marketing from Karnataka University, Dharwad, India.

Dr. Falguni Vasavada-Oza

Dr. Falguni Vasavada is Professor & Chair, Strategic Marketing Area at MICA. She is a double gold medalist with over two decades of teaching experience in the area of Marketing and Advertising. She teaches across programs and also runs online programs in the area of Advertising Management & Public Relations, Marketing & Brand Management for working professionals. She has trained corporate professionals and mentored young entrepreneurs.