MICA - MICA - PG Certificate Program in Advertising Management and Public Relations
- Offered byTalentedge
- Estd. 2012
MICA - PG Certificate Program in Advertising Management and Public Relations at Talentedge Overview
Duration | 11 months |
Total fee | ₹1.30 Lakh |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
MICA - PG Certificate Program in Advertising Management and Public Relations at Talentedge Highlights
- Earn a PG certificate and get Alumni status from MICA
- *Easy EMI payment option available
- 5 Day On-Campus module: interaction with faculty at the MICA, Ahmedabad campus
- Account planning framework and client relationship workshops
- Intensive Advertising & PR Curriculum: Basics of Marketing, advanced advertising, and PR concepts
MICA - PG Certificate Program in Advertising Management and Public Relations at Talentedge Course details
- Advertising professionals seeking to build on and refine their advertising strategies basis current market trends and best practices
- Marketing Managers and Brand Managers responsible for managing the function and revenue
- PR Executives who are keen to understand the new age and emerging trends in this domain
- Product managers, service managers and others responsible for advertising, sales and marketing of products and services of their organization
- Professionals aspiring to establish a career in the Advertising and PR domain
- Marketing
- Consumer Behavior
- Advertising
- Digital Marketing
- Public Relations
- Media Management
- New Media
- Client & Agency
- The course aims at skill and perspective building for junior and middle-level executives in the domain of Advertising Management. It seeks to deliver skills for managing Advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.
- advertising and public relations are the ideal strategic weapons which, if used smartly, can earn mind space. However, with the advent of digital space and information access to the consumer, they can also backfire if not used properly. Therefore, organizations must aim at using these weapons strategically to generate positive returns on marketing investment.
- Schedule of Classes: Thursdays & Fridays from 7:30 a.m. to 9:00 a.m. IST (1.5 hours)
MICA - PG Certificate Program in Advertising Management and Public Relations at Talentedge Curriculum
Marketing
Evolution and growth of Marketing
Significance of Marketing
Marketing Environment
Consumer Behavior
Understanding consumer behavior
Understanding high versus low involvement buying behaviors
Rural consumer behavior
Understanding retail environment and shopping behavior
Advertising
Evolution and Growth
Context of Communication
Role of advertising in brand building
Brand positioning
Agency structures and evolution
Cases of successful campaigns
Rural advertising
Creative brief -importance and writing skills
Brand positioning tool
Digital Marketing
Digital advertising
Digital world and metrics
Digital communication strategy
Branded content strategy
Public Relations
Evolution & growth of PR
Reputation Management
Crisis Communication
Stakeholder relations
Online reputation management
Media Management
Media & Entertainment Industry -An overview
Media Planning
Media Scheduling
Media Management
New Media
Understanding Social Media
Understanding User Generated Content
Client & Agency
Account planning tools and framework
Account Planning Workshop
Client agency relationship
MICA - PG Certificate Program in Advertising Management and Public Relations at Talentedge Faculty details
MICA - PG Certificate Program in Advertising Management and Public Relations at Talentedge Entry Requirements
- Graduates/Diploma Holders in any discipline
- Proficiency in English, spoken and written, is mandatory
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