MICA - MICA PG Certificate Program in Digital Marketing

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Offered byTalentedge
Estd. 2012

MICA PG Certificate Program in Digital Marketing
at
Talentedge
Overview

The participants are expected to gain working knowledge in the digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

Duration	5 months
Total fee	₹80,000
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

MICA PG Certificate Program in Digital Marketing
at
Talentedge
Highlights

Earn an Advanced Certificate in Digital Marketing & Alumni Status from MICA
Live tutored classes, not recorded sessions, from eminent faculty of MICA
*Easy EMI payment option available
Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing channels
Hands-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against competition

MICA PG Certificate Program in Digital Marketing
at
Talentedge
Course details

Who should do this course?

Interns who want to learn about online marketing methods
Professionals with specific responsibilities to market their product and services online
Entrepreneurs looking to create and establish their business presence globally through digital marketing

What are the course deliverables?

Earn a PG certificate and get alumni status from MICA
Live tutored classes, not recorded sessions, from eminent faculty of MICA
Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels.
Hands-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against Competition.
Be a part of rich Alumni Network

More about this course

This course has been designed with an objective to familiarize participants with key aspects of digital. The participant is expected to gain working knowledge in this domain and develop an understanding of the framework within online marketing businesses and its operations.
Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands on learning experience with case studies, projects and simulations along with expert faculty from MICA.

MICA PG Certificate Program in Digital Marketing
at
Talentedge
Curriculum

Module I: Business, Marketing & E-Marketing

What is Digital Marketing?

Advantages of digital medium over other medium

Digital medium in today's marketing plan

Module II: Search Marketing

Basics of Search Marketing -Organic & Paid Search Results

Overview of Google AdWords

Keyword Research and Analysis

Tracking the success of SEM

Search Engine Optimization Techniques

On-page & Off-page Optimization

Module III: Social Media Marketing

Different social media channels

Social media for various businesses: B2C & B2B

Measuring social media ROI

Content marketing: Storytelling in social media

Module IV: Email Marketing

The basics of email marketing

The concept of A/B testing & its use in email marketing

Module V: Display Marketing

Different kinds of display marketing

The display marketing ecosystem

Retargeting & dynamic retargeting

Module VI: Mobile Marketing

Different kinds of Mobile Marketing

The Mobile Marketing ecosystem

Module VII: Web Analytics

Digital measurement landscape

Introduction to Google Analytics

MICA PG Certificate Program in Digital Marketing
at
Talentedge
Faculty details

Prof. Siddharth Deshmukh

Siddharth, The Travelling Professor, graduated as a “First of the MICAn” in 1996 (first batch of MICA’s two-year flagship PGDM) and is back to his Alma Mater as an Adjunct Faculty & Senior Advisor. Siddharth has been teaching at MICA for last many years in his capacity as an Adjunct Faculty. He co-created MICA’s Digital Communication Management (DCM) Specialization along with other MICA faculty.

Sheshank Reddy

Sheshank has more than a decade worth of experience in consumer facing businesses including FMCG, Food & Apparel retail. An alumnus of XLRI, Jamshedpur, he is also an engineering graduate VTU, Karnataka. After graduating from XLRI, Sheshank worked with Coca Cola & Marico. In a long stint with Levi Strauss & Co. he worked in various marketing roles in Sales, Brand & Category management roles including digital marketing responsibilities for the brand.

Sanjay Varma

Sanjay is a senior management professional with extensive experience in the field of digital marketing. An alumnus of Indian Institute of Management, Ahmedabad (IIM-A), he is also a graduate of the Government College of Engineering, Pune (COEP), India. Since graduating from IIM-A, he entered the online space very early in his career in 2000 when he joined Fabmart.com, one of the earliest Indian eCommerce story. Later, he worked for Baazee.com (later acquired by eBay) as a founding team member.

MICA PG Certificate Program in Digital Marketing
at
Talentedge
Entry Requirements

Eligibility criteria Up Arrow Icon

Graduate from a recognized university in any discipline.
Proficiency in English, spoken and written, is mandatory.

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MICA PG Certificate Program in Digital Marketing
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Talentedge
Students Ratings & Reviews

5/5

1 Rating

4-5
1

Ankam Anil Kumar

MICA PG Certificate Program in Digital Marketing

Offered by Talentedge

abcd

Other: Very good digital platform and ease of usage. Thank you TalentEdge for experiential learnings and hands-on learning on real world case studies.

Reviewed on 21 Feb 2022Read More