PGDBM Marketing Management
- Offered byDoorasth Shiksha
PGDBM Marketing Management at Doorasth Shiksha Overview
PGDBM Marketing Management
at Doorasth Shiksha
Give wings to your career aspirations. Learn Marketing skills with one of the best content.
Duration | 24 months |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
PGDBM Marketing Management at Doorasth Shiksha Highlights
PGDBM Marketing Management
at Doorasth Shiksha
- Real World Projects from Industry Experts
- Live Online Lectures using state of the art technology and support through Personal Contact Programs(PCP)
- Learn from blend of academicians and industry experts
- Develop effective marketing strategies & integrated marketing campaigns
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PGDBM Marketing Management at Doorasth Shiksha Course details
PGDBM Marketing Management
at Doorasth Shiksha
Skills you will learn
Who should do this course?
- Marketing professionals
- Students seeking career in marketing
What are the course deliverables?
- Understand various disciplines of management and integrated marketing communication
- Understand the concepts of advertising, sales and public relations
- Understand segmentation, targeting, positioning and differentiation
- Understand the concepts of global marketing strategy
- Understand customer relationship management
More about this course
- One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge
- One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with todays times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level
- Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all sales
- This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language
PGDBM Marketing Management at Doorasth Shiksha Curriculum
PGDBM Marketing Management
at Doorasth Shiksha
Semester-1
Management Theory and Practice
Organizational Behavior
Business Economics
Corporate Social Responsibility
Information Systems for Managers
Business Communication
Semester-2
Marketing Management
Financial Accounting & Analysis
Essentials of HRM
Strategic Management
Business Statistics
Business Law
Semester-3
Brand Management
Consumer Behavior
Marketing Strategy
Customer Relationship Management
Sales Management
International Marketing
Semester-4
B2B Marketing
Services Marketing
Integrated Marketing Communications
Marketing Research
Business: Ethics, Governance & Risk
Project
PGDBM Marketing Management at Doorasth Shiksha Entry Requirements
PGDBM Marketing Management
at Doorasth Shiksha
Eligibility criteria
- Bachelor Degree in any discipline with less than 50% marks at Graduation level
- Minimum 2 years of work experience.
Conditional Offer
- Not mentioned
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Student Forum
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