Post Graduate Program in Digital Marketing and Analytics
4.0 /5- Offered byDigital Academy 360
- Private Institute
- Estd. 2015
Post Graduate Program in Digital Marketing and Analytics at Digital Academy 360 Overview
Duration | 6 months |
Total fee | ₹95,000 |
Mode of learning | Online |
Credential | Certificate |
Post Graduate Program in Digital Marketing and Analytics at Digital Academy 360 Highlights
- Earn 20+ industry recognized Certifications from Digital Academy 360
- Dedicated Learning Assistant & Program Manager
- Learn through 40+ premium tools and 25+ case studies
- Guest lectures & live sessions from Industry Experts & mentors
- Guaranteed job with 1,000+ hiring partners or fee refund policy
- Project centric learning for in-depth understanding of each module
- Gain expertise on tools like Buzzsumo, Google Ads, Hootsuite, Mailchimp, Adobe PS & more
Post Graduate Program in Digital Marketing and Analytics at Digital Academy 360 Course details
- For individuals looking to make a mark in the digital marketing or IT industry
- For marketing managers, digital marketing specialists, entrepreneurs, business owners, marketing consultants, and marketing & sales professionals
- Specialization in SMO, Facebook, Instagram, Twitter, Youtube Advertising and Analytics
- Optimise your APP ranking and visibility using ASO
- How to Win Customers and Influence Sales With Content Marketing
- How to create responsive email campaigns that gets opens, clicks and drives business
- Learn How to Generate Online Passive Income with Affiliate Marketing
- Optimising and leveraging quora to increase online presence
- Learn Advanced strategies to automate lead generation process
- Understanding Programmatic Advertising and How to Use it in Marketing
- Digital Marketing training helps develop salient digital marketing skills, and also prepares the candidate to accelerate his or her career and assume impactful roles across several industries
- The PGP in Digital Marketing with AI program is designed by industry experts who emphasize the need for planning, managing, and executing digital marketing activities that include overseeing the performance of integrated multi-channel online campaigns
- The key skills learned here are fundamentals of digital marketing, advertising, social media, consumer behavior, persona building, brand management, online marketing essentials, and many such relevant skills
- This course equips students with the core skills required using digital marketing training to empower their career in this domain
- Course Fee for Classroom Mode of Learning: INR 125000 + GST
Post Graduate Program in Digital Marketing and Analytics at Digital Academy 360 Curriculum
Fundamentals of Marketing & Digital Marketing
What is Digital Marketing
Digital Marketing Possibilities
Traditional Marketing v/s Digital Marketing
Understanding the Buyer Funnel
Creating Customer Persona
Brand Positioning
Competitor Analysis And Marketing Research
Understanding the Marketing Trends
Product/Brand Customisation through Research
Stay Ahead of the Competition
Understanding Customer Pain Points
Leveraging the Untapped Funnels
Planning Competitive Strategy
An actionable guide to keyword research, with complete step-by-step blueprint
Selecting the right targeted audience
What are Keywords
Types of Keywords
How to choose the best format of keywords
Manual keyword research method
Tools to do keyword research
Keyword research competitor analysis
Short-listing the best performing keywords
Keyword research reporting
The Complete Guide to Building A Website (Without Coding)
Learn how to build a responsive website using WordPress
Learn how to navigate through tools inside the WordPress Dashboard
How to find the right theme and plugins for building a WordPress website
Understand how to troubleshoot using WordPress tools
Master Elementor Page Builder
How to customize themes to build websites
How to secure your WordPress website from hackers
How to use Custom Post Types and Advanced Custom Fields in WordPress
Understand the architecture of website
Learn to draw website wireframes
Get the understanding about website functionalities and usability
Colour concept of website
Design elements of website
The concept of Spacing & Readability
All about domain, hosting & building a website
Post Graduate Program in Digital Marketing and Analytics at Digital Academy 360 Entry Requirements
- Education: Graduation
- Not mentioned
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