PG Global - Post Graduate Program in Digital Marketing
3.5 /5- Offered bySimplilearn
- Private Institute
- Estd. 2010
Post Graduate Program in Digital Marketing at Simplilearn Overview
Duration | 8 months |
Start from | 3 days to go |
Total fee | ₹1.02 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Post Graduate Program in Digital Marketing at Simplilearn Highlights
- Earn a certificate from Purdue University
- Easy EMI payment option available
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
- 5 Capstone problem statements and 15+ course-end projects
- Become eligible to be part of the Purdue University Alumni Association
- Fee can be paid in instalments
Post Graduate Program in Digital Marketing at Simplilearn Course details
Individuals currently working in marketing roles who wish to enhance their digital marketing skills and stay abreast of the latest industry trends and technologies
Entrepreneurs and business owners looking to leverage digital marketing strategies to grow their businesses, increase online presence, and boost sales
Professionals from various fields who are looking to transition into the dynamic and fast-growing digital marketing industry
Graduates with a background in business, marketing, communications, or related fields who want to gain specialized knowledge and skills in digital marketing to improve their employability
Website Creation
Behavioral Marketing
Keyword Research
Search Engine Optimization
Search Engine Marketing
Campaign Management
Social Media Marketing
Mobile Marketing
Content Marketing
Content Strategy
Strategies for Paid Campaigns
Analytics ROI and Evaluation
AI Automation and Emerging Technology
The Post Graduate Program in Digital Marketing is an advanced course designed for professionals seeking to deepen their expertise and accelerate their careers in the dynamic field of digital marketing
This comprehensive program covers a wide array of topics, including advanced SEO and SEM techniques, social media strategy, content marketing, email marketing, data analytics, and digital advertising
Through a combination of rigorous academic coursework, real-world projects, and interactive workshops, participants will gain a profound understanding of how to create, implement, and manage effective digital marketing campaigns
The curriculum is designed to provide both theoretical insights and practical skills, ensuring that graduates are well-prepared to tackle complex marketing challenges and drive business growth in a digital-first world
By the end of the program, participants will have the knowledge and confidence to lead digital marketing initiatives, make data-driven decisions, and deliver measurable results that align with organizational goals
Post Graduate Program in Digital Marketing at Simplilearn Curriculum
Induction Session for Purdue Digital Marketing
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program
PG DM - Website Creation: First Step in Your Digital Marketing Journey
Gain a foundational understanding of website creation and build a functional website from scratch
Understand the process of creating a website with WordPress, including design, content, and plugin integration
Learn to effectively select, install, and use plugins to enhance website features
PG DM - Digital Marketing Landscape
Understand the core concepts and differences between digital marketing and traditional marketing strategies
Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies
Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours
PG DM - Behavioral Marketing
Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies
Understand why behaviour marketing is crucial in effectively targeting and engaging audiences
Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes
PG DM - Search Engine Optimization (SEO)
Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility
Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies
Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends
PG DM - Search Engine Marketing (SEM)
Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management
Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI
Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely
PG DM - Social Media Marketing (SMM)
Grasp the fundamentals of digital marketing and the specific landscape of social media platforms
Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels
Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page
Post Graduate Program in Digital Marketing at Simplilearn Faculty details
Post Graduate Program in Digital Marketing at Simplilearn Entry Requirements
- N/A
- Read more
Candidates must have completed Bachelor's degree from any recognised institute of india
At least 2 years of experience preferred
Candidates must have completed Bachelor's degree from any recognised institute of india
Post Graduate Program in Digital Marketing at Simplilearn Admission Process
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