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Postgraduate Diploma: CRM Platform Expert 

  • Offered byUDEMY

Postgraduate Diploma: CRM Platform Expert
 at 
UDEMY 
Overview

Gain a comprehensive overview of the CRM principles and concepts

Duration

2 hours

Total fee

649

Mode of learning

Online

Difficulty level

Advanced

Credential

Certificate

Postgraduate Diploma: CRM Platform Expert
 at 
UDEMY 
Highlights

  • Earn a certificate of completion from Udemy
  • Learn from 14 downloadable resource
  • Get full lifetime access of the course material
  • Comes with 30 days money back guarantee
Read more
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Postgraduate Diploma: CRM Platform Expert
 at 
UDEMY 
Course details

What are the course deliverables?
  • Business Principles of Customer Relationship Management
  • Multichannel Sales, Service, Marketing and Business Management
  • Business principles of implementation of oCRM tools (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce)
  • Business principles of implementation of aCRM tools (SAS MA, Microsoft Azure, AWS)
  • Sales Management
  • Service and claims Management
  • Cross-sale and up-sale
  • Digital Channels building
  • Examples from Consumer Lending, Mortgage and other produc-lines of Retail Business
More about this course
  • This Course will be interesting to anybody who want to know business cases and business environment of usage of a+? CRM systems
  • We will consider different business topics, practical examples and cases and also will talk about business related questions of implementation

Postgraduate Diploma: CRM Platform Expert
 at 
UDEMY 
Curriculum

Welcome message

Course Introduction

About RBS

Welcome to RBS

Onboarding

Introduction to CRM

Introduction to CRM

CRM at sales and service management

CRM at managing of work of branches network and contact center

Partners, remote and digital channels

Sales methodology

Analytical CRM (aCRM)

Introduction to Analytical CRM (aCRM)

aCRM business cases

aCRM implementation

CRM at marketing

CRM at marketing

CRM at marketing: business cases

Implementation of CRM

Implementation of CRM

Interactive part

Welcome to interactive part

Congratulations with finishing

Free Mentorship Program

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Postgraduate Diploma: CRM Platform Expert
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