Price to Profit: Psychology & Science of Pricing

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Offered byUDEMY

Price to Profit: Psychology & Science of Pricing
at
UDEMY
Overview

This course uses marketing psychology principles to educate you on the science and psychology of pricing.

Duration	3 hours
Total fee	₹449
Mode of learning	Online
Difficulty level	Advanced
Official Website	Go to Website
Credential	Certificate

Price to Profit: Psychology & Science of Pricing
at
UDEMY
Highlights

Certificate will be issued after completion Of Course
30-Day Money-Back Guarantee

Price to Profit: Psychology & Science of Pricing
at
UDEMY
Course details

Skills you will learn

Marketing Business Strategy Psychology

Who should do this course?

Business and Marketing Students
Any body interested in learning price influence
Entrepreneurs and Business Owners
Marketers and Sales People
Anyone Interested in the Application of Psychology in Pricing

What are the course deliverables?

Universal Rules of Pricing
How to Charge Higher Prices Confidently
How to Fight Price Wars
Psychology of Pricing: How to Manipulate Price to Make it More Appealing
The Art of Discounting without Losing Profit:
How to Enhance Consumption and Increase Renewal Rate

More about this course

This course is pragmatic and applicable. It digs deep into scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only the tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation or context.

Price to Profit: Psychology & Science of Pricing
at
UDEMY
Curriculum

Introduction

What is Price?

Quick Announcement

Pricing Strategies and Rules

Rule Number Two of Pricing: How to Charge Higher Prices

Price Elasticity and your Pricing Power

Psychology Pricing

Price Elasticity and your Pricing Power

Price and Psychology Of Consumption

Price and the Psychology of Consumption

The Art Of Fighting A Price War

Fighting a Price War- Step 2: STOP the War

Fighting a Price War- Step 3: Non-price Actions

Dynamic Pricing

Price Modification and Discounting Principles and Psychology

Product and Price Versioning

Product and Price Bundling

Price Partitioning

The Effect of Size in Using Partitioned Prices

Effect of Perceived Unfairness in Partitioned Prices

New Product Pricing

New Product Pricing Principles

Market Skimming and Market Penetration Pricing

References and Extra Materials

Price to Profit: Psychology & Science of Pricing
at
UDEMY
Faculty details

Dr. Mohammad Reza Habibi

Dr. Habibi is an award winning marketing professor at one of the best and largest business schools in California, USA, as well as a best selling author and creator. He holds a Ph.D. in marketing and a Master’s degree in Management Information Technology. Habibi also has worked as a consultant to many local and international firms in order to help them strategize their marketing efforts, understand their customers, and improve their digital and marketing infrastructure.