University of Colorado Boulder - Principles of Public Relations 

Specialization Introduction

Introduction to Defining the Public Relations Industry

Introduction to Week 1

Brief History and Development of the Field of Public Relations

Public Relations Society of America

Scholars? Point-of-View

The Museum of Public Relations, PR Timeline, and Shelly Spector Podcast

About Public Relations and Public Relations Defined

The Future of Public Relations (Forbes)

What is public relations?

Introduction to Week 2

The Four-Step Process in Public Relations

An Example of the Four-Step Process in PR

Shifting from Tactical to Strategic Planning

Strategy and Tactics in Strategic Communication

Four-Step Process in PR

Introduction to Week 3

Defining CSR

CSR in Practice

Corporate Social Advocacy

Corporate Social Responsibility

TED Talk: The Business Benefits of Doing Good

Purpose at Work

CSR Strategies

Introduction to Week 4

Agency vs. Corporate Communications

Range of Jobs in Public Relations

Polishing your LinkedIn Profile

Tips for Interviewing in PR

Working in PR

Introduction to Week 5

Defining Ethics in Public Relations

Making the Right Decision