Product and Brand Management

Offered byNPTEL

Product and Brand Management
at
NPTEL
Overview

Gain a comprehensive overview of the Brand Management principles and concepts

Duration	12 weeks
Mode of learning	Online
Credential	Certificate

Product and Brand Management
at
NPTEL
Highlights

Earn a certificate of completion

Product and Brand Management
at
NPTEL
Course details

Skills you will learn

Excel Brand management Valuation

More about this course

The structure of this course is based on one of the most important learning required for all the students seeking to join professional life and all the professionals seeking to excel including heads and leaders of institutions and Non-Profit and even Government Organizations
Its a combined package of two subjects to give its readers a comprehensive knowledge

Product and Brand Management
at
NPTEL
Curriculum

Week 1:Introduction to Product Management

Week 2:Product Planning

Week 3:Product Category Analysis

Week 4:Insight, Innovation and Design Thinking

Week 5:New Product development

Week 6:Brand and Brand Management

Week 7:Brand Equity and Value chain

Week 8:Brand Valuation and Brand Loyalty

Week 9:Brand Life cycles and Organizational Designs

Week 10:Brand Architecture

Week 11:Brand Equity Measurement

Week 12:Ethics and Spirituality for Product and Brand Management

Product and Brand Management
at
NPTEL
Faculty details

Vinay Sharma

Vinay Sharma is a Professor with the Department of Management Studies and a Joint Professor with Department of Design at Indian Institute of Technology (IIT) Roorkee, a 175 Years globally known Institution. He has around 28 years of Experience, in the areas of Marketing, Integrated Marketing Communication, Product and Brand Management, Innovation and Design Thinking, Business Opportunity Development, Market Development, Brand Development; IT enabled Services, Spiritual Orientation for Market Prosperity Development, Forest Bio residue-based Energy and Teaching for past Twenty years.