Professional Certificate Program in Digital Marketing
- Offered byHike Education
Professional Certificate Program in Digital Marketing at Hike Education Overview
Professional Certificate Program in Digital Marketing
at Hike Education
Duration | 9 months |
Total fee | ₹78,000 |
Mode of learning | Online |
Credential | Certificate |
Professional Certificate Program in Digital Marketing at Hike Education Highlights
Professional Certificate Program in Digital Marketing
at Hike Education
- Earn a Certificate from NMIMS
- Hands-on Learning with World's Leading Simulation Program
- Gain expertise on analytics tools like Google Analytics, SEMRush, Facebook Analytics
Professional Certificate Program in Digital Marketing at Hike Education Course details
Professional Certificate Program in Digital Marketing
at Hike Education
Skills you will learn
What are the course deliverables?
- Create web presence which is optimised for search engines
- Best practices to create compelling search ads, display ads, shopping ads
- Skills needed to attempt Google Ads Certifications
- Nuances of different social media platforms and the accompanying content strategies
- Evaluating, analyzing, and optimizing social media ad campaigns end to end
- Structured decision-making framework to take data-driven decisions
- Principles of A/B testing to make optimal business decisions
More about this course
- Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
- Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
- Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
- Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
- Devise social media marketing strategy and content strategy for each of the above platforms
- Understand the framework for creating content that is engaging, valuable and shareable
- Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
- Optimize media mix and budget allocation using marketing technology tools
- Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights
Professional Certificate Program in Digital Marketing at Hike Education Curriculum
Professional Certificate Program in Digital Marketing
at Hike Education
Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation
Professional Certificate Program in Digital Marketing at Hike Education Entry Requirements
Professional Certificate Program in Digital Marketing
at Hike Education
Eligibility criteria
- Education: HSC/10+2 from a recognized board
- Or, SSC + 2 years of experience
Conditional Offer
- Not mentioned
Other courses offered by Hike Education
Professional Certificate Program in Digital Marketing
at Hike Education
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