IIM Kozhikode - Professional Certificate Program In Marketing and Sales Management from IIM Kozhikode (L)
- Offered byTalentedge
- Estd. 2012
Professional Certificate Program In Marketing and Sales Management from IIM Kozhikode (L) at Talentedge Overview
Duration | 12 months |
Total fee | ₹1.60 Lakh |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Future job roles | Manager- Sales & Marketing , Corporate Communications, Area Sales Manager, Disaster Recovery |
Professional Certificate Program In Marketing and Sales Management from IIM Kozhikode (L) at Talentedge Highlights
- Certificate of Completion from IIM Kozhikode
- Weekend schedule- Learn without quitting job
- Learn through Real-Life Examples/Case Studies, Industry interactions with 2 day On-Campus immersion module
- Key topics Covered: Market analysis & Porter?s Model, Sales Forecasting & more.
Professional Certificate Program In Marketing and Sales Management from IIM Kozhikode (L) at Talentedge Course details
- Marketing & Sales Executives
- Working Professionals
- Marketing & Sales Managers
- On successful completion of the course, participants will be awarded a certificate of completion from IIM Kozhikode
- Acquire knowledge and skill sets to drive sales team contributions that make a direct impact on the organizational growth
- Pedagogy comprising real-life examples and case studies by experts across different industries that will allow you to relate to your actual work scenario
- Hands-on learning using case studies, projects and simulations
- The certification course in ?Marketing & Sales? aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability.
- The course has been developed in such a way that it deepens the participant?s understanding of marketing management concepts so that they will be able to appreciate the critical role of the same in the sales planning and management functions.
- The successful completion of this course will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management.
Professional Certificate Program In Marketing and Sales Management from IIM Kozhikode (L) at Talentedge Curriculum
Module 1
Understanding the marketing environment
Sales vs marketing
Holistic marketing concept
Company orientation towards the market place
Module 2
Developing marketing strategies and plans
Mission statement
Define competition
Market analysis & Porter?s Model
Module 3
Marketing information system
Measuring marketing productivity
Forecasting and demand measurement
Marketing mix modelling
Module 4
Connecting with customers
Analyzing consumer markets
Analyzing business markets
Identifying market segments and targets
Module 5
Building strong brands
Developing a brand equity measurement system
Shaping the market offerings
Module 6
Delivering value
Communicating the customer value
Value creation and delivery in e-commerce platforms
Module 7
Objective and scope of personal selling
Understanding personal selling situations
Personal selling process
Prospecting and objection handling
Module 8
Functions and purpose of a sales organization
Understanding the structure of the sales organization
Assessing sales performance
Preparing sales budget
Need and establishment of sales territory
Module 9
Sales forecasting
Different models in sales forecasting
Understanding market potential
Module 10
Channel management
Channel design
Selection of appropriate channels
Channel motivation
Module 11
Understanding distribution
Components of physical distribution
Transportation
Warehousing
Module 12
Supply chain management
Putting it all together: What is the right supply chain?
Supply chain management: why only now?
Professional Certificate Program In Marketing and Sales Management from IIM Kozhikode (L) at Talentedge Entry Requirements
- For Indian Participants ? Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
- For International Participants ? Graduation or equivalent degree from any recognized University or Institution in their respective country
- Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprises in a managerial position
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