Protecting Business Innovations via Trademark
- Offered byCoursera
Protecting Business Innovations via Trademark at Coursera Overview
Duration | 10 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Protecting Business Innovations via Trademark at Coursera Highlights
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
Protecting Business Innovations via Trademark at Coursera Course details
- Protecting Business Innovations Via Trademark
- Watch Course Overview: https://youtu.be/mUja4iwbrTE
- Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.
- This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
Protecting Business Innovations via Trademark at Coursera Curriculum
Introduction to Trademark
Welcome to Protecting Business Innovations!
1.1 Course & Introduction to Trademark Overview
1.2 Why is trademark important to business?
1.3 How important are trademarks to society?
1.4 What can be protected by trademark?
1.5 Trademark Registration & Jurisdiction
1.6 Trademark Rights & Litigation
1.7 Introduction to Trademark Summary
Course outline
Assignments and grading
Why 'Brand' is important to Apple?
Introduction to Trademark Quiz
Trademark Global Issues and Challenges
2.1 Trademark Global Issues & Challenges Overview
2.2 Trademark Usage & Priority
2.3 Local vs Global Registration
2.4 USA vs China Trademark Registration Lawsuits
2.5 Risks of Losing Trademark Rights
2.6 Cyberspace Trademark Issues
2.7 Grey-Market Goods
2.8 UK Passing Off Law
2.9 Trademark Global Issues & Challenges Summary
The Founder: A fast-food story
Trademark Global Issues & Challenges Quiz
Trademark Infringement and defenses
3.1 Trademark Infringement & Defenses overview
3.2 Trademark Infringement
3.3 Trademark Infringement Defenses
3.4 Trademark Violation Tests
3.5 Ferrari vs Roberts Case
3.6 Crocodile Wars Case
3.7 New Balance China lawsuits
3.8 Trademark lawsuit as a weapon
3.9 Trademark Infringement & Defenses Summary
Parody in Copyright course
Comparison of the two tests
Trademark Infringement & Defenses Quiz
Peer-graded Assignment
How do companies fight 'Trademark Trolls'?
Peer-graded assignment summary
Protecting Business Innovations via Trademark Summary
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