Quantum Marketing with Raja Rajamannar

Offered byFutureLearn

Quantum Marketing with Raja Rajamannar
at
FutureLearn
Overview

Duration	2 weeks
Total fee	₹900
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Quantum Marketing with Raja Rajamannar
at
FutureLearn
Highlights

Duration 2 weeks
Weekly study 3 hours
100% online Learn at your own pace

Quantum Marketing with Raja Rajamannar
at
FutureLearn
Course details

Skills you will learn

Marketing Research Marketing Advertising

More about this course

This course is led by Raja Rajamannar, one of the most famous and decorated marketers in the world.
As president of the World Federation of Advertisers and chief marketing officer of Mastercard and author of Quantum Marketing, he lays out what marketers need to be successful tomorrow.
You'll be introduced to the key theories behind quantum marketing and why it is the industry's next big skills challenge.
Rajamannar shares breakthrough, frontier strategies useful for navigating marketing challenges in the modern business world.
The course will investigate the key skills and duties particularly relevant for marketers today and the different avenues for developing these skills.
You'll evaluate different eras and theories in marketing throughout history and consider how this has laid the foundations for the future of marketing.
The course delves into some of the most crucial emerging technologies in marketing, including artificial intelligence, machine learning, and multisensory marketing. You'll consider how these technologies can be leveraged to create successful campaigns within your organization.
You'll also weigh up which marketing activities suit different brands, products and businesses, and you'll have the chance to experiment with new marketing channels.
The course examines consumer behaviour, unpacking how behavioural economics and neuroscience can help marketers understand their potential customers.
You will explore customer and brand loyalty, analyzing the purpose and execution of loyalty schemes.
By the end of the course, you will be equipped with a roadmap for modern marketing and will be able to articulate robust and tested marketing strategies and goals.