Sales & Marketing Alignment
- Offered byCoursera
Sales & Marketing Alignment at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Sales & Marketing Alignment at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Sales & Marketing Alignment at Coursera Course details
- Welcome to Course 4 ? Sales & Marketing Alignment.
- This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face.
- As we discussed in Course 1 ? Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions.
- The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3).
- By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence ? Sales & Marketing Alignment.
- The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach.
Sales & Marketing Alignment at Coursera Curriculum
MODULE 1 - Marketing Principles for Strategic Planning
Video 0 - Welcome to Course 4 - Why this Course is Absolutely Crucial to Anyone in Sales
Video 1 - How to Market a Mousetrap
Video 2 - Marketing Overview - A Brief History of Marketing
Video 1 - Pricing Impact on Sales - Pt 1
Video 2 - Pricing Impact on Sales - Pt 2 (Pricing Generic Strategies)
Video 3 - Pricing Impact on Sales - Pt 3 (Revenue Management)
Video 4 - Pricing Impact on Sales - Pt 4 (Improving the Pocket Price)
Video 1 - Place & Point of Sales
Video 1 - Promotion & Advertising Allowances to Sales Force
Video 1 - The Missing "P": The Role of Sales in Product Development
Video 1 - Module 1 Wrap-up session
Introducing the History of Marketing Theory and Practice
Should Salespeople be given pricing authority?
How to effectively avoid and handle objections based on value?
Price Elasticity 101: The Necessities and Your Pricing Strategy
The power of pricing
The Profit Leakage: The Price Waterfall
Book: Principles of Marketing
Book: Principles of Marketing. Chapter 13.1
Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C.Rodrigues
The Costly Bargain of Trade Promotion
What strategic role does sales play in product design and development - StartUp Sales. Quora, 2011.
Involve sales in product development - Jeff Lash. How To Be a Good Product Manager, 2007.
Test your learning by doing this quiz
Test your learning by doing this quiz
Test your learning by doing this quiz
Test your learning by doing this quiz
Test your learning by doing this quiz
Test your learning on this module topics, by doing this graded quiz
Module 2 - Sales & Marketing Harmonization
Video 1- What Marketing Thinks About Salespeople
Video 2 - What Sales thinks about marketers
Video 1 - The Typical Conflicts - Harmonizing Sales & Marketing
Video 2 - The Typical Conflicts - Harmonizing Sales & Marketing - Interview
Video 1 - Sales & Marketing Harmonization Wrap-Up
Sales and Marketing Integration: A Proposed Framework
New Commercial Models: What's Working and what's not.
Sales and Marketing Integration: A Proposed Framework
Sales and Marketing Integration: A Proposed Framework
Test your learning through this quiz
Test your learning by doing this quiz
Test your learning on this module topics, by doing this graded quiz
Module 3 - A Checklist On Sales & Marketing Integration
Video 1 - Testing Your Company's Strategic Alignment
Video 1 - Types of Misalignment
Video 2 - Strategic Misalignment: Portfolio & Positioning
Video 3 - Misalignment: Value & S&T
Video 1 - Where does the misalignment reside?
Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level
Video 2 - Filling The Gaps in The Sales & Marketing Connection: Communication
Video 3 - Filling The Gaps in The Sales & Marketing Connection: Structure & Processes
Video 1- A Checklist on Sales & Marketing Alignment - Module Wrap-Up session
A Simple Way to Test Your Company?s Strategic Alignment
The Ultimate Marketing Machine
Ending the war between sales and marketing
A Few Words About Jack Trout & Positioning
Ending the war between sales and marketing
Ending the war between sales and marketing
Sales and Marketing Integration
Test your learning through this practice quiz
Practice quiz to test your learning
Practice quiz - Lesson 3
Test your learning on this module topics, by doing this graded quiz
Module 4 - Strategic Sales Management In Action ? the journey goes on
Video 1 - Understanding the background
Rodrigo Antunes, Chief Marketing Officer speaks
Case: The Sales Point of View: Walter Miron
Instructions for the assignment and peer-review
Opti?: A Marketing & Sales Conflict on Choice of Retail Channel
Opti?: A Marketing & Sales Conflict on Choice of Retail Channel
Opti?: A Marketing & Sales Conflict on Choice of Retail Channel
Opti?: A Marketing & Sales Conflict on Choice of Retail Channel
Sales & Marketing Alignment at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
Useful Links
Know more about Coursera
Know more about Programs
- Humanities & Social Sciences
- Communication Studies
- Business Communication
- MA Philosophy
- Demography
- PG Diploma in Psychology
- BA in International Relations
- Developmental Psychology
- Personnel Management
- MA Criminology
- Certificate in Social Work
- MPhil Economics
- Aesthetics
- Certificate in Economics
- PhD in Public Policy