Search Engine Marketing course and certification
- Offered byeMarketing Institute
Search Engine Marketing course and certification at eMarketing Institute Overview
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Search Engine Marketing course and certification at eMarketing Institute Highlights
- Earn a certificate after completion of the course
- FREE Course and Certification
Search Engine Marketing course and certification at eMarketing Institute Course details
This course will introduce student to the topic of search engine marketing, where search engines play an important role
The course will first present different types of campaigns available in search engine advertising, and how each of them can help student with different
In this course, student will see the basics of SEO and tips on how to improve it.promotional tasks
Search Engine Marketing course and certification at eMarketing Institute Curriculum
Introduction
Search Engines and Marketing
Google AdWords
Google AdWords account
Google AdWords Account Structure
Keywords
Bidding and Budget
Quality Score
Creating campaigns and ads
Optimization of the campaign
Campaign tracking
Advertising with Bing / Yahoo! network
SEO
SEM and Other Types of Marketing
Setting up SEM Strategy
Analyzing the Efficiency of the SEM Strategy
Search Engine Marketing Glossary
Sample Questions
Conclusion
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