Search Engine Marketing course and certification
- Offered byeMarketing Institute
Search Engine Marketing course and certification at eMarketing Institute Overview
Search Engine Marketing course and certification
at eMarketing Institute
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Search Engine Marketing course and certification at eMarketing Institute Highlights
Search Engine Marketing course and certification
at eMarketing Institute
- Everything is 100% FREE!
- 174 Pages eBook
- FREE Course and Certification
- Difficulty Level: Beginners
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Search Engine Marketing course and certification at eMarketing Institute Course details
Search Engine Marketing course and certification
at eMarketing Institute
Skills you will learn
More about this course
- The focus of this course will be paid reach used in search engine marketing, and how to organize campaigns using advertising programs
- This course will slowly introduce student to the topic of search engine marketing, where search engines play an important role
- The course will first present different types of campaigns available in search engine advertising, and how each of them can help student with different
- In this course, student will see the basics of SEO and tips on how to improve it.promotional tasks
Search Engine Marketing course and certification at eMarketing Institute Curriculum
Search Engine Marketing course and certification
at eMarketing Institute
Introduction
Search Engines and Marketing
Google AdWords
Google AdWords account
Google AdWords Account Structure
Keywords
Bidding and Budget
Quality Score
Creating campaigns and ads
Optimization of the campaign
Campaign tracking
Advertising with Bing / Yahoo! network
SEO
SEM and Other Types of Marketing
Setting up SEM Strategy
Analyzing the Efficiency of the SEM Strategy
Search Engine Marketing Glossary
Sample Questions
Conclusion
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Search Engine Marketing course and certification
at eMarketing Institute
Student Forum
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