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Search Engine Marketing (SEM) 

  • Offered byUDACITY

Search Engine Marketing (SEM)
 at 
UDACITY 
Overview

Take your search engine marketing skills to the next level with Udacity's SEM Training Course. Learn how to create effective ad campaigns using Google Ads

Duration

4 weeks

Total fee

69,700

Mode of learning

Online

Official Website

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Credential

Certificate

Search Engine Marketing (SEM)
 at 
UDACITY 
Highlights

  • Earn a certificate from Udacity
  • Flexible learning program
  • Technical mentor support
  • Practical tips and industry best practices
  • Unlimited submissions and feedback loops
  • Additional suggested resources to improve
Read more
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Search Engine Marketing (SEM)
 at 
UDACITY 
Course details

What are the course deliverables?
  • Search text ads
  • Cost per click
  • Google ads
  • Search engine ad ranking
  • A/B testing
  • Keyword lists
  • Dynamic search ads
  • Digital marketing metrics
More about this course
  • Optimizing visibility in search engine results is an essential part of Digital Marketing
  • Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives
  • In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google

Search Engine Marketing (SEM)
 at 
UDACITY 
Curriculum

Introduction to SEM

Keywords

Ads

Ad Rank and Maximum CPC bid

Metrics and Optimization

Evaluate a Google Ads Campaign

Search Engine Marketing (SEM)
 at 
UDACITY 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Search Engine Marketing (SEM)
 at 
UDACITY 

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