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Search Engine Optimization (SEO) 

  • Offered byUDEMY

Search Engine Optimization (SEO)
 at 
UDEMY 
Overview

Duration

2 hours

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Beginner

Credential

Certificate

Search Engine Optimization (SEO)
 at 
UDEMY 
Highlights

  • 8 hours of video content
  • Earn a certificate upon successful completion
  • Gain Lifetime Access to Courseware
Details Icon

Search Engine Optimization (SEO)
 at 
UDEMY 
Course details

Who should do this course?
  • This SEO course is designed for anyone that owns a website and wants to get more traffic.
  • This course is for anyone that is confused by all of the Google changes and wants to go forward in a white hat manner that will produce long-term positive rankings.
  • This course is NOT for those webmasters that want to take risks with their SEO for short-term gain. My strategies are long-term, white hat and safe.
More about this course
  • Starting at the beginning, this SEO course covers everything you need to know to get your pages ranked without resorting to loopholes and tactics that will get your site penalized.If you want to learn modern SEO and how to make a website rank in Google, safely, effectively and without resorting to gimicks, tricks and loopholes, then this is the course for you. With over a decade of front-line

Search Engine Optimization (SEO)
 at 
UDEMY 
Curriculum

01 Introduction to SEO?

0101 What is SEO?

0102 The Old Way

0103 The New SEO is about Trust

0104 Top Ranking Factors Today

02 Google Updates

0201 Why are there so many Google Updates?

0202 Google's Panda

0203 Google's Penguin

0204 Google's Hummingbird

0205 Other Updates

0206 The 4 Main Areas of SEO

03 Quality Content

0301 Introducing Quality Content

0302 Google & LSI in 2015

0303 What Google Tells us They Want

0304 Keyword Research - The Purpose

0305 More Ways to Identify Hot Topics

0306 Finding Theme Words

0307 Content Checklist

0308 Written by an Expert?

0309 Write About Topics Not Keywords

0310 Page Title

0311 Filename

0312 Meta Keywords Tag

0313 Meta Description Tag

0314 Headlines

0315 Images

0316 Links

0317 Futures Market

0318 Spelling & Grammar

0319 Remove Fluff

0320 Final Quality Check

04 Site Authority

0401 Introduction to Site Authority

0402 Inbound Links: A challenge to your authority!

0403 Negative SEO?

0404 Disavow Tool

05 Backlinking Methods

0501 Introduction to Backlinks

0502 The Holy Grail of Backlinks

0503 Anchor Text Links?

0504 Ranking for Specific Keywords?

0505 Link Velocity

0506 Backlinks to Backlinks

0507 A Summary of Backlinking

06 Site Organization

0601 Introduction to Site Organization

0602 Sitemap

0603 Clear Hierarchy of Pages

0604 The Number of Links on the Page

0605 Internal Linking

0606 Dynamic v Static Pages

0607 Robot.txt File

0608 Check Browser Compatibility

0609 Site Load Times

0610 Responsive Design

07 Visitor Experience

0701 Introduction to Visitor Experience

0702 Google Analytics

0703 Google Webmaster Tools

0704 Site Stickiness

0705 Above the Fold

0706 Trust

0707 Too Many Ads, Too Little Value

0708 What Does your Visitor Want to See?

0709 Interactive Site Elements?

0710 Context Sensitive Sidebars

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