UIUC - Shaping Your Professional Brand 

Welcome to Shaping Your Professional Brand!

Syllabus

About the Discussion Forums

Glossary

Updating Your Profile

Social Media

Orientation Quiz

1.0.1: 2MC: Brand Manager

1.1.1 Being Valued at Work

1.2.1: 2MC: Kidney Donation

1.3.1 First: Listen

1.3.2 2MC: Meredith's Mother-in-Law

1.3.3 How Are You Listening?

1.3.4 Listen to Learn

1.3.5 What Happened Next? Meredith?s Mother-in-Law

1.4.1 Second: Ask Questions

1.4.2 2MC: Signing Strangers' Names is the Process

1.4.3 Formulating Questions

1.4.4 Reciprocity: Questions Shape Answers

1.4.5 How and What You Ask Affects the Outcome

1.5.1: Achieving and Sustaining Rapport

1.5.2: 2MC: Personal Services

1.5.3: Establishing Rapport

1.5.4: Paraphrasing

1.5.5: What Happened Next? Personal Services

1.6.1: What Happened Next? Kidney Donation

Week 1 Overview

Week 1 Readings and References

Lesson 1-3 Practice Quiz

Lesson 1-4 Practice Quiz

Lesson 1-5 Practice Quiz

Lesson 1-6 Practice Quiz

Week 1 Quiz

2.1.1 Overview: Likeability Matters

2.2.1: 2MC: Whose Money Is It?

2.3.1: Approach Matters

2.3.2: 2MC: That Parking Space

2.3.3: Creating Energy

2.3.4: De-energizers: The Costs

2.3.5: Your Energy and Approach

2.4.1: Aligning with Others

2.4.2: 2MC: Recommend a Friend

2.4.3: The And Stance: How and Why

2.4.4: But ? Objections to The And Stance

2.4.5: Experts on The And Stance

2.5.1: High-Road Go-To Solutions

2.5.2: 2MC: Charging for Work Before Authorization

2.5.3: Find Common Ground

2.5.4: Get It In Writing

2.5.5: What Happened Next? Charging for Work Before Authorization

2.6.1: What Happened Next? Whose Money Is It?

Week 2 Overview

Week 2 Resources and References

Summary of What Creates Energy in Organizations?

Summary of Rudeness in the workplace isn't just unpleasant: It's also contagious

Lesson 2-3 Practice Quiz

Lesson 2-4 Practice Quiz

Lesson 2-5 Practice Quiz

Lesson 2-6 Practice Quiz

Week 2 Quiz

3.1.1: We're Not as Rational as We Think We Are

3.2.1: 2MC: Commission Sales

3.3.1: It's Not All About You

3.3.2: 2MC: Face Embarrassment

3.3.3: Overconfidence and Egocentrism

3.3.4: Confirmation Bias and Motivated Blindness

3.3.5 What Happened Next? Face Embarrassment

3.4.1: There are More Cognitive Biases?

3.4.2: 2MC: Chen Becomes Uncomfortable at Work

3.4.3: Stop Digging: Pursuit of Sunk Costs

3.4.4: Sinister Attribution Bias

3.4.5: Chen's Situation, First Pass

3.5.1: Prevention and Recovery: Framing and Reframing

3.5.2: 2MC: Chen Uncomfortable at Work, Continued

3.5.3: Framing

3.5.4: Framing in Chen?s Situation

3.5.5: Using Reframing as a Tool for Chen

3.5.6: What Happened Next? Chen Uncomfortable at Work

3.6.1: What Happened Next? Commission Sales

Week 3 Overview

Week 3 Resources and References

Summary of Measurement of Social-Evaluative Anxiety

Lesson 3-3 Practice Quiz

Lesson 3-4 Practice Quiz

Lesson 3-5 Practice Quiz

Lesson 3-6 Practice Quiz

Week 3 Quiz

4.1.1: When Things Go Wrong

4.2.1: 2MC: Speak Up or Keep Quiet

4.3.1: Identifying Problems

4.3.2: 2MC: Leaving Off a Data Point

4.3.3: Mindset

4.3.4: Are You Sure You Have a Problem?

4.3.5: What Happened Next? Leaving Off a Data Point

4.4.1: When You Are in the Wrong: Professional Apologies

4.4.2: 2MC: You Messed Up

4.4.3: The Four Rs of Apologizing: Remorse and Responsibility

4.4.4: The Four Rs of Apologizing: Rehabilitation and Recompense

4.4.5: What Happened Next? You Messed Up

4.5.1: Having Disputes Professionally

4.5.2: 2MC: Just Don't Hire Anyone Over 40...

4.5.3: Having Disputes Professionally: Rules One and Two

4.5.4: Having Disputes Professionally: Rules Three, Four, and Five

4.5.5: Review - and What Happened Next? Hire No One Over 40

4.6.1: What Happened Next? Speak Up or Keep Quiet

4.7.1: Bringing it All Together

Week 4 Overview

Week 4 Resources and References

Lesson 4-3 Practice Quiz

Lesson 4-4 Practice Quiz

Lesson 4-5 Practice Quiz

Week 4 Quiz