UDEMY
UDEMY Logo

Smart Marketing with Price Psychology 

  • Offered byUDEMY

Smart Marketing with Price Psychology
 at 
UDEMY 
Overview

Improve online marketing success with behavioral science research on pricing for your business and marketing

Duration

3 hours

Total fee

455

Mode of learning

Online

Credential

Certificate

Smart Marketing with Price Psychology
 at 
UDEMY 
Highlights

  • Earn a Certificate of completion from Udemy
  • 30-Day Money-Back Guarantee
  • Full lifetime access
  • Access on mobile and TV
  • 1 downloadable resources
Read more
Details Icon

Smart Marketing with Price Psychology
 at 
UDEMY 
Course details

What are the course deliverables?
  • Price your product or service to maximize revenue
  • Run promotions that make people think they're getting an amazing deal
  • Understand how consumers perceive and think about prices
  • Think about your full set of products and services in ways that maximize earnings
More about this course
  • In this course we consider six major strategies you can use to your marketing pursuits by using real data from behavioral science

Smart Marketing with Price Psychology
 at 
UDEMY 
Curriculum

Introduction to Price Psychology

Introduction

A Quick Word About Reviews

Picking the Number

The 99 Effect

The Left Digit Effect

The Round-Luxury

Appealing to Price-Conscious Consumers

95 vs 99: Which is Better and When?

The Precision Effect

Ego Pricing

Presenting the Price Visually and Auditorily

The Syllables Effect

Do Cents Make Sense?

The Comma Effect

The Verticality Effect

The Male-Red Effect

Framing Your Price Appropriately

The Pennies-a-Day Strategy

The Spare Change Effect

Gain-Framings and 9-Ending Prices

Time Framing

Using Context to Your Advantage

The Compromise Effect

The Decoy Effect

The Descending Order Effect

The Anchoring Effect

Faculty Icon

Smart Marketing with Price Psychology
 at 
UDEMY 
Faculty details

Andrew Luttrell
Professor of social psychology and host of the Opinion Science podcast. Expertise is in the domain of attitudes and persuasion

Other courses offered by UDEMY

549
50 hours
– / –
3 K
10 hours
– / –
549
4 hours
– / –
599
10 hours
– / –
View Other 2346 CoursesRight Arrow Icon
qna

Smart Marketing with Price Psychology
 at 
UDEMY 

Student Forum

chatAnything you would want to ask experts?
Write here...