Social Media Marketing - Content Marketing Masterclass
4.5 /5- Offered byUDEMY
Social Media Marketing - Content Marketing Masterclass at UDEMY Overview
Duration | 18 hours |
Total fee | ₹599 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Social Media Marketing - Content Marketing Masterclass at UDEMY Highlights
- Student will get the Certificate of completion.
- Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building
- Student will learn about the Sources And Social Media Posting Ideas.
- Know How Email Marketing Works.
- This Course Is Suitable For Complete Beginners Who Want To Progress To An Advanced Knowledge Of The Subject
- Understand How Social Media Marketing Really Works For Your Business.
Social Media Marketing - Content Marketing Masterclass at UDEMY Course details
- For Professionals or beginners interested in learning about the basics of SEO and Online Marketing and want to start A Social Media Marketing Consultation Business.
- Understanding Social Media Marketing
- Marketing As A Business Priority
- Understanding The Buyer Journey
- Bob's World View Marketing
- Social Media Marketing And Search Engine Optimisation - SEO
- Social Media Marketing Platforms
- Posting On Social Media Platforms
- Social Media Posting Ideas
- Creating A Social Media Post
- Community Based Marketing
- Building A Social Media Marketing Plan
- Social Media Marketing Case Studies
- Creating Social Media Images With Adobe Spark
- Creating Your Social Media Profile Image
- Lighting Your Subject
- Editing Your Images With Snapseed On An iPhone Or Smartphone
- Blogging For Business - Copywriting For Blogs And Articles
- Blogging - Writing Your Copy
- Email Marketing - Building Your Email List
- Using Your Email List
- Email Copywriting
- Email Analytics - Automation - Maintenance
- SEO And Local SEO - A Guide To Ranking Your Business In Google Search
- Google Search And Your Position In Local Search
- Google My Business - A Strong Local SEO Ranking Factor
- Building Up Reviews - Including Google Local Reviews
- Backlinks - Understand How They Improve SEO
- On Site SEO - Improving Your Sites SEO
- Keyword Optimisation For Powerful SEO
- Local Business Online Marketing
- YouTube Channel Setup And SEO
- YouTube Video Launch Strategy
- Mastering Audio Production For Video And Podcasting
- Mastering Video Lighting And Subject Composition
- Green Screen Video Production
- On Camera Presence - Getting Comfortable In Front Of A Camera
- Writing A Promotional Script For Your Video
- Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition
- Vlogging Style Video Production
- Understanding Instagram
- Quora Marketing
- Pinterest Marketing
- Introduction To Podcasting
- This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising. In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography. You will also understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation, sales process and how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
Social Media Marketing - Content Marketing Masterclass at UDEMY Curriculum
MODULE:1
The Social Media Marketing Monster
Free vs Paid Traffic
What Is Marketing
What is Media
What is Social
Local vs International Social Media Marketing
MODULE:2
Marketing As A Business Priority
The Marketing Company
Feast And Famine
Continuous Marketing
The 80/20 Principle
Sales And Marketing
MODULE:3
Meet Bob
The Seven Steps To Marriage
The Buyer Journey - AIDA
Attention Content
Interest Content
Desire Content
Action Content
MODULE:4
Understanding World Views
Understanding Bob
Confirming A World View
The Family Kettle
Bob's World View Activities
MODULE:5
The Truth About Social Signals
The Problem With New Websites
The Snowball Effect
The Great Deception
Your Website As Your Data Center
MODULE:6
Finding Bob
What Platform Should I Use?
Business Or Personal Branding?
Branding Tips
Creating Your Biography
Housekeeping
Module: 7
The Golden Rules
Curation Vs Creation
What Types Of Content Should I Create?
Written Content
Photography Content
Infographics Content
Video Content
Podcast Content
Automation
Module: 8
Where Do I Get Posting Ideas From?
Stupid Questions
Conversations
Stories - The Power Of Narrative
Industry News
Content Capture Systems
Respecting Your Audience
Module: 9
Take Them To The Movies
Headlines
Body Text
Using Images
Video Posts
Quizzes And Polls
Links
Hashtags
Module:10
The Best Kept Secret In Social Media Marketing
Choosing A Niche
Choosing A Platform
Gate Keepers
Community Rules
Shared Ownership
Structuring Your Community
Visiting Other Communities
Module :11
Why You Need A Plan
Your Social Media Schedule
Your Content Calendar
Realistic Time Frames
Responsibilities And Roles
SMART Goals For Your Marketing
Marketing Mission Statements
Module 12 - Social Media Marketing Case Studies
Marketing Mistakes
Twitter Case Studies
Facebook Case Studies
LinkedIn Case Studies
YouTube Case Studies
Pinterest Case Studies
Instagram Case Studies
Module :13
Introduction To Adobe Spark Tools
Creating A Post
Creating A Post On A Mobile
Adobe Spark Activities To Complete
Module :14
Introduction
Equipment Needed
Understanding Your Camera
Module :15
Offset Lighting Setup For Portraits
Front Lit Lighting For Portraits
Setting The Exposure
Posing The Face
Module :16
Editing A Male Portrait
Finishing A Male Portrait
Editing A Female Portrait
Module :17
Identifying Your Niche Audience
Finding Your Style As A Writer
Preparation - Tracking Ideas For Your Blogs And Articles
Page Setup And Formatting
Links And Actions
Additional Content On The Page
Module :18
AIDA Copywriting
Attention
Interest
Desire
Action
Additional Thoughts
Module :19
Email Marketing - Grasping The Concept
Email Marketing Software - Choosing Your Provider
Building Your Email List
Different Ways To Get An Email Sign Up
Asking For The Email
The Magic Of PDF's
Module :20
An Email List Is For Selling Stuff Right?
Email Marketing Styles
Module: 21
Email Writing Styles
Email Copywriting Using AIDA
Email Spam Traps And Pitfalls
Module: 22
Email Analytics - What To Measure
Email Automation - Understanding Its Usage
Using Surveys
Module :23
Introduction To Local SEO
Google Search - Understanding How Local Search Works
Module: 24
Local SEO Ranking Factors
Your Local Ranking Factors - How They Impact Local Search
Domain Authority And Page Authority
Trust Flow
Check Your Local SEO Ranking Scores
Google Local Search
Module :25
Google My Business
Cleaning Up Old Google Listings
Managing Your Google My Business Page
Creating A Google Review Strategy
Google My Business - Support Community
Module :26
Citations Setting Up A NAP Page
Managing Your Citations
Module: 27
Back Linking - An Introduction
Checking The Quality Of Your Back Links
Building Back Links
Social Media Business Pages As Back Links
Module :28
Content Marketing As Part Of Your SEO
Creating Your Content
Module: 29
Understanding Keywords
Keyword Strategies
Inserting Your Keywords On Your Website
Module :30
Marketing A Local Business
Adwords - An Introduction
Setting Up A Local SEO Agency
Module: 31
Building Your YouTube Landing Page
YouTube SEO - The Importance Of Titles
YouTube SEO - The importance Of Your Descriptions
YouTube SEO - The importance Of Tags
YouTube Annotations
YouTube Analytics
Publishing And Sharing Your Videos
Module :32
The Real Secret To A Successful YouTube Video Launch
Eyes On The Prize
Module: 33
Introduction To Mastering Audio Production
Technical Challenges You Will Face
Choosing Your Microphone
Positioning Your Microphone
Reducing Echo
Reducing Background Noise
The Perfect Studio
Module :34
Introduction To Mastering Video Lighting
Camera Choices
Lighting Choices
Composition And Presentation
Webcam And Smartphone Setup
3 Light Setup For DSLRs And Camcorders
5 Light Setup For DSLRs And Camcorders
Teleprompter And Reference Monitor
Setting An Exposure
Module :35
Introduction To Green Screen Video Production
Chroma Keying
Lighting A Backdrop
XSplit Broadcaster - An Introduction
XSplit Settings
Building A Presentation
Screen Capture
Module :36
Introduction To On Camera Presence
Why You Need A Studio
Communicating With Warmth
Talking To Bob
Finding Your Natural Self
Practice Makes Perfect
Take 2
Additional Tips
Module :37
Introduction To Writing A Promotional Script
Meet Bob
AIDA Psychology
Attention
Interest
Desire
Action
Module :38
Introduction To Editing
Setting Up Your Folder Structure
Color Grading Your Video
Audio Correction Techniques
Cutting Options - Video Editing
Breath And Click Removal
Advance Audio Cleaning
Adding Music To Your Video
Exporting Your Video
Module: 39
What Is Vlogging
Vlogging Equipment - Budget Or 4k?
Vlogging Equipment - Budget Recommendations
Vlogging Equipment - Choosing Your 4k Camera
Vlogging Equipment - Choosing Your Microphones Lecture
Vlogging Equipment - Tripods And Accessories Lecture
Filming Techniques
Editing A Vlog Lecture
Activities For The Vlogging Section
Module: 40
Growing Your Audience
Hash Tagging Tools
Better Pictures With Your Phone
Basic Composition - The Rule Of Thirds
Understanding Light
Controlling Your Background
Editing Your Images With Snapseed
Understand Instagram - Activities To Complete
Module 41:
What Is Quora?
Setting Up Your Quora Profile
Finding Quora Questions To Answer
Writing A Quora Answer
Quora Growth Tips
Quora - Activities To Complete
Module :42
What Is Pinterest?
Pinterest Business Profiles
Creating A Pinterest Board
Creating A Pinterest Pin
Rich Pins And Buyable Pins
Pinterest Growth Strategies
Pinterest Board Strategy Examples
Pinterest Tools
Pinterest Activities To Complete
Module :43
What Is Podcasting
Getting Started With Podcasting
Podcasting Equipment
Designing Your Podcast
Podcast Recording Tips
Finding Guests For Your Show
Editing Your Podcast With Adobe Audition
Marketing Your Podcast
Podcasting Activities To Complete
Social Media Marketing - Content Marketing Masterclass at UDEMY Faculty details
Social Media Marketing - Content Marketing Masterclass at UDEMY Entry Requirements
- Best suited for Entrepreneurs / Marketers / Traditional Marketers.
- Not mentioned
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