Social Psychology: Employee and Customer Behaviour
- Offered byFutureLearn
Social Psychology: Employee and Customer Behaviour at FutureLearn Overview
Social Psychology: Employee and Customer Behaviour
at FutureLearn
Duration | 4 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Social Psychology: Employee and Customer Behaviour at FutureLearn Highlights
Social Psychology: Employee and Customer Behaviour
at FutureLearn
- Earn a certificate from Future Learn
- Students will get free 7-day trial
- Get complete online assessments to test knowledge and prove skills
Social Psychology: Employee and Customer Behaviour at FutureLearn Course details
Social Psychology: Employee and Customer Behaviour
at FutureLearn
More about this course
- This four-week course will help you explore the discipline of behavioural science and how we can apply this understanding to human behaviour and the world of business
- You'll learn how to utilise effective messengers, understand the influence of socio-cultural norms, and recognise the role of the ego to better serve the needs of your employees and your customers
- You'll explore behavioural economics and what we know about how people make decisions
- This will help you identify the shortcomings of the rational model of human behaviour and give you an understanding of heuristics and biases
- Through a number of case studies, you'll also learn about nudging and the rationale for using it
- You'll learn how vital it is to choose the right messenger and the influence of those who communicate information
- Exploring the main characteristics and differences between hard and soft messengers, you'll learn how to choose the right one to communicate an effective message
- You'll understand the definition of norms, and how and why people follow them. With this knowledge, you'll learn how to apply and harness positive norms to specific audiences
- You'll also identify the ways you can harness ego to create desired behaviours
- By the end of this course, you'll be able to demonstrate how to leverage effective behaviour change using different social psychological factors
Social Psychology: Employee and Customer Behaviour at FutureLearn Curriculum
Social Psychology: Employee and Customer Behaviour
at FutureLearn
Behaviour change
Welcome
Why do we act in the way that we do?
Insight from behavioural economics
Changing behaviour
Robust influences
Wrap up
Messengers
Welcome
The messenger and not the message
Hard messengers
Soft messengers
Messengers in practice: the good and the bad
Wrap up
Norms
Behavioural expectations within groups
Societal or group norms: taking cues from people like us
Encourage desirable norms and relate to your target audience
Social networks and reinforcement
Dealing with undesirable norms
Wrap up
Ego
Feeling better about yourself
Supporting a positive and consistent self image
Acting in ways that promote positive self image
Self-consistent behaviours
Performance bias
Wrap up
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