University of Washington - Speaking to persuade: Motivating audiences with solid arguments and moving language
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Speaking to persuade: Motivating audiences with solid arguments and moving language at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Speaking to persuade: Motivating audiences with solid arguments and moving language at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Dynamic Public Speaking Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 16 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Speaking to persuade: Motivating audiences with solid arguments and moving language at Coursera Course details
- In the professional realm, we need to be able to argue without being argumentative. Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience.
- To be persuasive, you must be clear (the audience may have little to no existing knowledge), you must be convincing (you are trying to sway the audience that your argument is valid), and you must be compelling (you are trying to motivate the audience enough so that they want to take specific actions). Persuasive speaking thus requires clarity, strategy, topic mastery, plus a sense of style and presence.
- By the end of this course, you should be able to design persuasive speeches that address problems and solutions and that motivate audience members. You should be able to use rhetorical style strategically and deliver passionate and compelling speeches. Learners will record speeches, providing and receiving peer feedback.
Speaking to persuade: Motivating audiences with solid arguments and moving language at Coursera Curriculum
Welcome. Let's develop a persuasive argument.
Welcome to persuasive speaking!
What?s this course about?
What are the assignments?
What is persuasion?
Good persuasion requires careful planning.
Good persuasion involves logos, pathos, and ethos
Good persuasion responds to questions of fact, policy, and value.
What?s the status quo and burden of proof?
What are the stock issues and how do they help?
Stock issue: Ill. Something demands our attention.
Stock issue: Blame. Why does the ill persist?
Stock issue: Cure. What should we do?
Stock issue: Consequences. What happens if we act?
Using these tools to build arguments for and against.
How to record speech videos
Week 1 preview
Persuasive speech assignment description
Stock issues in action--Barack Obama
Week one lesson summaries
Week one assignment check-in
Persuasion
Week one quiz
Designing your persuasive speech
What are key arrangement concerns?
Congruency. Everything should fit together.
Calls to action. What should the audience do?
Calls to action. Highlighting audience efficacy.
Stock issues arrangement. Building to the call to action.
Monroe's motivated sequence. Helping the audience visualize the cure.
Go big. Move from policy to value.
Go small. Protect the argument from larger issues.
Challenge softly. Introduce new evidence.
Find your cost-benefit balance
Show, don't tell. Include a story.
Validate your argument. Include some testimony.
Sample persuasive speech #1
Week 2 preview
Congruencey--Bill Gates on education spending
Arrangement--driving to a clear cure
Argument tactics. Reading and responding to audience concerns.
Speech analysis #1 overview
Matt's feedback
Week two lesson summaries
Week two assignment check-in
Persuasive arrangement
Argument tactics
Week two quiz
Strategic and motivational language
That doesn?t sound right! Avoiding fallacies.
Fallacies of reasoning. Something is missing
Fallacies of reasoning. Flawed causality.
Fallacies of relevance. Bad evidence.
Fallacies of relevance. Bad response.
Framing. Building credible commonalities.
Identification. We're on the same side.
Topic value. Finding the best words for your subject.
Stylistic devices are easy equations for eloquence.
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.
Phrasing repetition. Anaphora, epistrophe, and symploce.
Writing big applause lines. Anadiplosis, antimetabole, and maxims.
Stylistic hotspots. Where to include style in your speech.
Week three preview
Building common identities--Maria Ressa
Integrating style--Advocating for St. Jude's
Week three lesson summaries
Week three assignment check-in
Fallacies
Style
Week three Quiz
Compelling delivery
Why do I say um?
How can I avoid saying um?
Dressing for a successful speech.
Preparing your speaking space.
Engaging the audience by working the room.
Making good eye contact.
Who is a good model of imitation for you?
Barack Obama. A model of stylistic energy.
Bobby Jindal. Beware of over-relying on your scripts.
Stylistic delivery requires your commitment.
Week four preview
Speech analysis #2 overview
Matt's feedback
Week four lesson summaries
Week four assignment check-in
Um
Week four quiz
Week 5: Review and assessment
Course review
Other courses in this specialization
Sample persuasive speech
Sample persuasive manuscript
Speaking to persuade: Motivating audiences with solid arguments and moving language at Coursera Admission Process
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