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Starting a Business 3: Customers and Competitors 

  • Offered byFutureLearn

Starting a Business 3: Customers and Competitors
 at 
FutureLearn 
Overview

Find out how understanding and targeting your market can help your business stand out from the crowd.

Duration

2 weeks

Mode of learning

Online

Difficulty level

Intermediate

Credential

Certificate

Starting a Business 3: Customers and Competitors
 at 
FutureLearn 
Highlights

  • Access to this course for 4 weeks
  • Offered by University of Leeds
Details Icon

Starting a Business 3: Customers and Competitors
 at 
FutureLearn 
Course details

Skills you will learn
MarketingCompetitor analysisSalesBusiness Development
Who should do this course?
  • This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university.
What are the course deliverables?
  • Assess the importance of understanding customers and competitors when starting a business.
  • Discuss the difference between a market and an industry to help define the market and the product or service to offer to that market.
  • Evaluate the entrepreneur??s business challenge: Which markets should Ashleigh target for her product?
  • Explore the market for a business plan.
  • Discuss the size, scale and characteristics of your market.
  • Summarise your key competitors or those of another business by performing a competitor analysis.
More about this course
  • To run a successful business you need to understand who your customers are and more importantly, how you are going to reach them. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan and help you to start documenting your thoughts in a structured business plan while allowing you to share your ideas with others.This course is the third in a series of six about ??starting a business??.

Starting a Business 3: Customers and Competitors
 at 
FutureLearn 
Curriculum

Define a market: identifying customers and competitors

The theory of understanding markets: the differences between a market and an industry

Analyse a market: the market size and its potential

How to determine a business?? target market

Competitor analysis

How to target specific customers

The business plan: customers and competitors

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Starting a Business 3: Customers and Competitors
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