Macquarie University - Storytelling and influencing: Communicate with impact
- Offered byCoursera
Storytelling and influencing: Communicate with impact at Coursera Overview
Duration | 18 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Storytelling and influencing: Communicate with impact at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Influencing: Storytelling, Change Management and Governance Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 18 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Hungarian
Storytelling and influencing: Communicate with impact at Coursera Course details
- An ambitious vision for the future of your organisation isn?t enough ? how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ?influencing?. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Storytelling and influencing: Communicate with impact at Coursera Curriculum
The necessary art of persuasion: Understanding what matters to your audience
Course welcome and introduction
Week 1 outline
1.1a What is persuasive communication?
1.2b Assessing human behaviour
1.3a Decision making: How it's done
1.3b How to question for unconscious values
Course overview
Learning activities and assessment
Explore further resources 1
Recall 1: Check your understanding
Week 1 quiz
Telling your story: Developing a dramatic narrative
Week 2 outline
2.1 Information processing and recalling stories
2.2b Why is storytelling important?
2.3a Structure that story!
2.2a Storytellers
Explore further resources 2
Recall 2: Check your understanding
Week 2 quiz
Connecting with people: Developing authenticity and building rapport
Week 3 outline
3.1 The art and science of building rapport
3.2a Relationships only happen with rapport
3.2b The matching exercise
3.3a Making your meeting matter
Become a Global MBA learner
3.2c Communication: Mehrabian
Explore further resources 3
Recall 3: Check your understanding
Week 3 quiz
Talk the talk: Creating impressions and guiding influential conversations
Week 4 outline
4.1 Group influence and impression management
4.2a The three questions to influence
4.2b The need to lead
4.3a The questions that get real answers
Explore further resources 4
Recall 4: Check your understanding
Week 4 quiz
Painful truth: Dealing with objections and overcoming resistance
Week 5 outline
5.1 Looking for win-win
5.2 Stop objecting!
5.3a Convince them quickly!
Explore further resources 5
Recall 5: Check your understanding
Week 5 quiz
Winning over hearts and minds: How to pitch a brilliant idea
Week 6 outline
6.1a Pitching as a persuasion process
6.1b Perfect pitch preparation
6.2a The secret structure
6.3 Why all the questions?! The reason people ask questions
Course wrap-up
Explore more resources 6
Recall 6: Check your understanding
Week 6 quiz
Storytelling and influencing: Communicate with impact at Coursera Admission Process
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