Storytelling / Re-brand your Brand
- Offered byCoursera
Storytelling / Re-brand your Brand at Coursera Overview
Duration | 13 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Storytelling / Re-brand your Brand at Coursera Highlights
- Shareable Certificate
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Storytelling / Re-brand your Brand at Coursera Course details
- In this fascinating online course learner will be able to explain the concept of storytelling, how can be used on any organization or personal brand
- Also, learner will acquire the tools to create brand stories through traditional and new media communication channels
- By taking this course, learner will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project
- By the end of this course, learner will be able to:
- Interpret the need for stories on the human brain
- Identify the key concepts that make a story memorable
- Differentiate between tactical and strategic storytelling
- Apply the concept of attention economy
- Identify what is needed in order to create a story with numbers
- Identify what kind of visual aid is important to communicate our story
- Recognize what is needed in any organization to create a narrative
- Distinguish different kind of stories and narrative that applies to brands
Storytelling / Re-brand your Brand at Coursera Curriculum
What is Storytelling?
Welcome
What ́s in a Story?
What ́s Good Content?
Client Empathy as a Storyteller
The Myth of the Creative Type. Guest Speaker Interview: Francisco di Paola
Welcome to the Course
Course Methodology and Evaluation
An Experimental Study of Apparent Behavior
Why Do We Need Stories
Storytelling Brain
The Significant Objects Experiment
Brands That Get It, Brands That Don ́t
Formative Quiz: Storytelling and Humans
Formative Quiz: Is Everything Content?
Formative Quiz: Storytelling and Brands
Summative Quiz: What is Storytelling?
Strategic Storytelling
Welcome To Week 2 and Strategic Storytelling
Stories as Algorithms for the Mind
Rosser Reves and Coca Cola
The Attention Economy War
Storythinking as a Framework
What Remains, What is Changing
Purpose and Trends. Guest Speaker Interview: Mariana Jasper
Welcome To The Metaverse: What's Real, What's Not
I love Lucy and TV - Lessons Learned
Actual Minds, Possible Worlds
Romans, Cathedrals and the Metaverse
Formative Quiz: Actual Minds, Multiverse Worlds
Formative Quiz: The Attention Economy Challenge
Formative Quiz: Strategic Storytelling vs Tactical Storytelling
Formative Quiz: Storytelling in the Age of the Metaverse
Summative Quiz: Strategic Storytelling
Data Storytelling
Welcome To Week 3 and What is a Story With Numbers
Numbers and Presentations: Resist the Temptation
You See With Your Brain
What Happens at NASA Doesn't Stay at NASA
Cognitive Load and Visual Perception Principles
Focus on Your Audience ́s Attention
Format, Design, Tables and Pies
Formative Quiz: How To Tell Stories With Numbers
Formative Quiz: Thou Shalt Never Bore The Audience
Formative Quiz: Think Like a Designer
Summative Quiz: Data Storytelling
Brand Storytelling
Welcome to Week 4
The Origin Myth and the Hero's Journey
What is a Content Persona
Brands That Execute Perfect Stories. Guest Speaker Interview: Mariana Jasper
The Hero's Journey and Brand Narrative
Content and Storytelling Levels in an Organisation
Storytelling Team and Content Calendar
Where Do Stories Ideas Come From?
Course Ending
Formative Quiz: Storytelling Whitin the Organization
Formative Quiz: Content Persona, Storytelling Team and Content Calendar
Formative Quiz: We Are All Content Dj's
Summative Quiz: Brand Storytelling
Summative Quiz: Final Course Assessment
Storytelling / Re-brand your Brand at Coursera Admission Process
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