The Essential Guide to Entrepreneurship by Guy Kawasaki
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The Essential Guide to Entrepreneurship by Guy Kawasaki at UDEMY Overview
Duration | 4 hours |
Total fee | ₹549 |
Mode of learning | Online |
Credential | Certificate |
The Essential Guide to Entrepreneurship by Guy Kawasaki at UDEMY Highlights
- Earn a certificate of completion from Udemy
- Comes up with 30-Day Money-Back Guarantee
- Get Full Lifetime Access with this course
- Learn through 21 downloadable resources & 5 articles
The Essential Guide to Entrepreneurship by Guy Kawasaki at UDEMY Course details
- For Budding entrepreneurs of all backgrounds and experience levels
- An overview of the key aspects of entrepreneurship
- The most important do?s and dont?s of an entrepreneur
- Anecdotal advice based on real world examples
- The critique of a live pitch by an aspiring entrepreneur
- This course is designed for budding entrepreneurs of all backgrounds and experience levels
- In this course, you?ll not only learn the essential principles of starting your own business, you?ll also benefit from the course instructor Guy Kawasaki?s 30+ years of experience working as an entrepreneur, advisor, and investor
- Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business
- After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur
- You will gain the clarity and confidence needed to create a lasting, influential company
The Essential Guide to Entrepreneurship by Guy Kawasaki at UDEMY Curriculum
Introduction
Introduction
Launching
Ask Simple Questions
Ideas and Prototyping
Making a mantra
Exercise: What is your mantra?
Business models
Telling a story
Positioning your product
Exercise: Craft your positioning
Adoption vs. scaling
Crossing the chasm
Incubation
Common mistakes Entrepreneurs make
How to forecast
Conclusion
Supplementary material
Pitching
The why and how of a pitch
Exercise: What does your startup do?
Basics of a pitch
Exercise: Do the math
My ideal pitch
Exercise: Videotape yourself
Things that can go wrong
Things to avoid doing in a pitch
Feedback on a live pitch
Fundraising
Types of funding
Finding investors
Rounds of financing
Emailing investors
Building a team
Good tactics for building a team
What to look for in a team
How do you ensure there is a good fit?
Checking for references
Getting candidates to join
Social Media
Planning your Social Media Strategy
Deciding which Platforms to Use
Creating your Company Profile Page
Getting your First Followers
Using images in your Posts
Responding to Comments
Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages
Supplementary Materials
Evangelizing
Introduction to evangelism
Building a human brand
The 2 keys to shmoozing
Making customers your evangelists
Building communities around your product
Conclusion
FAQ
The Art of the Start Book
Change the World
The Essential Guide to Entrepreneurship by Guy Kawasaki at UDEMY Faculty details
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ManagementEntrepreneurshipEntrepreneurship and Start-upsThe Essential Guide to Entrepreneurship by Guy Kawasaki