The Neuromarketing Toolbox
- Offered byCoursera
The Neuromarketing Toolbox at Coursera Overview
Duration | 19 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
The Neuromarketing Toolbox at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 19 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
The Neuromarketing Toolbox at Coursera Course details
- Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer?s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
The Neuromarketing Toolbox at Coursera Curriculum
Week 1: Introduction to Neuromarketing
Introduction to Week 1 with Jesper Clement
1.1 The Scope of Neuromarketing
1.2 Biometric & Neurometric
1.3 Biometric Measures pt. 1
1.4 Biometric Measures pt. 2
1.5 Neurometric Measures
INTERVIEW - Peter Hartzbech, Founder & CEO, iMotions A/S, Denmark
Articles for "Introduction to Neuromarketing"
Introduction to Neuromarketing
Week 2: Eye-Tracking
Introduction to Week 2 with Jesper Clement
2.1 Visual Attention
2-2 Visual Perception
2-3 State of the Art
2-4 Equipment & Output
Andrea Ciceri, PhD, Founder and President of SenseCatch, Italy
Iyad Aldaqre, PhD, Data Scientist at SR LABS, Italy
Articles for "Eye-Tracking"
Eye-Tracking
Week 3: Arousal & Emotions 1
Introduction to Week 3 with Jesper Clement
3-1 Arousal
3-2 Emotion
3-3 Self-Report Measure
Maurizio Mauri, PhD, researcher at TSW User Experience Lab of Milan, Italy
Articles for "Arousal and Emotions 1"
Arousal & Emotions 1
Week 4: Arousal & Emotions 2
Introduction to Week 4 with Jesper Clement
4-1 GSR
4-2 Pupillometry
4-3 Heart Rate
4-4 Facial Expression
Dr. Patrick H. Zimmerman, Behavioral Research Consultant at Noldus, Holland
Articles for "Arousal and Emtions 2"
Arousal & Emotions 2
Week 5: Introduction to the Brain
Introduction to Week 5 with Jesper Clement
5-1 Anatomy 101
5-2 Dual Process Theory
5-3 Deeper Parts
5-4 Building Blocks
Professor Vincenzo Russo, PhD, Head of Neuromarketing Behavior and BrainLab at IULM, Milan, Italy 8 (Interview)
Professor Vincenzo Russo, PhD, Head of Neuromarketing Behavior and BrainLab at IULM, Milan, Italy (Presentation)
Articles for "Introduction to the Brain"
Introduction to the Brain
Week 6: Brain Scanning
Introduction to Week 6 with Jesper Clement
6-1 EEG Theory
6-2 EEG Equipment
6-3 EEG Data Output
6-4 Scanner Techniques
6-5 fMRI Setup
Elvira Fischer, PhD, Product Specialist at iMotions A/S, Denmark
Articles for "Brain Scanning"
Brain Scanning
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