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University of Colorado Boulder - The Nuts and Bolts of Public Relations 

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The Nuts and Bolts of Public Relations
 at 
Coursera 
Overview

Duration

4 hours

Start from

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Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

The Nuts and Bolts of Public Relations
 at 
Coursera 
Highlights

  • Flexible deadlines Reset deadlines in accordance to your schedule. Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule Course 3 of 3 in the Introduction to Public Relations and the Media Specialization
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The Nuts and Bolts of Public Relations
 at 
Coursera 
Course details

More about this course
  • In this course, you will learn how to create the necessary collateral related to doing public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your companys story. Its important that all collateral stay on message and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we will talk through some tricks to building these relationships. Lastly, we will talk about social media influencers and if working with influencers is the right tactic for your communication goals.

The Nuts and Bolts of Public Relations
 at 
Coursera 
Curriculum

Writing the Press Release

Introduction to the Nuts and Bolts of PR

Introduction to Week 1

Inverted Pyramid

Writing the Press Release

Associated Press Style

What is news?

The Inverted Pyramid Structure

Pitching Stories

Introduction to Week 2

What is a pitch?

Writing the Pitch

Pitching Journalists

Staying ?On Message?

Introduction to Week 3

It All Matters in PR

PESO Model

Strategic Communication

Influencers

Introduction to Week 4

Influencers

Identifying and Vetting Influencers

Specialization Wrap Up

The Nuts and Bolts of Public Relations
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    The Nuts and Bolts of Public Relations
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