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The Strategy of Content Marketing 

  • Offered byUC Davis

The Strategy of Content Marketing
 at 
UC Davis 
Overview

Learn to put the ideas presented to you into action and build your own personal brand through content marketing

Mode of learning

Online

Schedule type

Self paced

Official Website

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Credential

Certificate

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The Strategy of Content Marketing
 at 
UC Davis 
Course details

More about this course
  • This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension
  • This online, self-paced course allows students to learn the foundational content marketing strategies and tactics at your own pace
  • In this course aspirants will learn the core strategies content marketers use to acquire and retain customers profitably

The Strategy of Content Marketing
 at 
UC Davis 
Curriculum

How to develop, organize and implement a content marketing strategy

Analyze and measure the effectiveness of content marketing

Write compelling copy

Use a strategic framework when writing

Build professional brand and authority

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The Strategy of Content Marketing
 at 
UC Davis 

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